Paid Media, Growth Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Design, implement, and optimize Paid Media campaigns

• Manage performance and awareness campaigns on Google Ads and Meta Ads

• Analyze results, identify opportunities, and optimize campaigns based on metrics and objectives

• Develop SEO strategies to enhance organic positioning

• Work on GEO (Generative Engine Optimization) to enhance brand presence on AI-based search engines

• Conduct competitive analysis, keyword research, audience analysis, and growth opportunities

• Collaborate on the overall marketing strategy and brand positioning

• Select and adapt images and visual materials for advertising campaigns

• Create and edit basic image and video content for promotions, including pieces and reels from existing material

• Maintain and update content, projects, blogs, and sections of websites

• Provide basic support for web implementations and updates

• Utilize Artificial Intelligence tools to accelerate content creation, optimization, and adaptation

• Monitor KPIs and prepare reports on performance, positioning, and digital growth

• Propose new initiatives and improvements based on results

• Create landing pages as required by campaigns

• Enhance digital positioning, customer acquisition, and organic growth for a company focused on international travel organization, targeting high-net-worth clients

⛳️ Requirements

• A minimum of 4 years of prior experience in Paid Media, Performance Marketing, Growth Marketing, or similar positions (MANDATORY)

• At least 3 years of experience using Google Ads, Meta Ads, TikTok Ads, and Pinterest

• Strong knowledge of SEO and organic positioning

• Practical knowledge or interest in GEO and positioning on AI-based search engines

• Experience in analyzing metrics, audiences, conversions, and campaign results

• Ability to develop strategies for awareness, acquisition, and growth

• Basic knowledge of web development and implementation for updates, landing pages, and existing sites

• Capability to create and edit visual pieces and basic content for campaigns

• Experience using AI tools for content generation, images, research, and work optimization

• Good visual judgment and ability to maintain consistency with a brand's identity

• An autonomous, proactive, solution-oriented, and results-driven profile

• Ability to work independently and manage multiple initiatives simultaneously

🏝️ Benefits

• 100% remote work

• Part-time schedule

• Dynamic and collaborative work environment

• Opportunities for professional growth