Paid Media Buyer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategically develop, implement, and enhance paid media campaigns across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads (excluding Amazon).

• Evaluate campaign performance, concentrating on cost per conversion and total conversions as primary success indicators.

• Continuously test and optimize creatives, ad copy, targeting, and bidding strategies to enhance Return on Ad Spend (ROAS).

• Collaborate with the marketing team to ensure that paid strategies align with overall lead generation objectives.

• Deliver regular performance reports that provide actionable insights to improve campaign effectiveness.

⛳️ Requirements

• Demonstrated experience in managing paid media campaigns across various platforms (Meta, Google, Twitter, LinkedIn).

• Strong analytical abilities with a proven history of decreasing cost per conversion while boosting lead volume.

• In-depth knowledge of audience targeting, conversion tracking, and best practices in ad creative.

• Experience with A/B testing, funnel optimization, and attribution modeling.

• Capability to work independently and take responsibility for paid media performance.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible work environment with remote work options.

• Comprehensive health benefits and wellness programs.