Paid Ads Specialist – SA

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Conduct thorough audits on Google Ads, Microsoft/Bing Ads, and Meta Ads Manager accounts.

• Develop, implement, and execute customized multi-channel paid strategies that align with client growth goals.

• Perform keyword research, audience segmentation, and competitive analysis to optimize ROAS.

• Set up product feeds in Google Merchant Center, establish conversion tracking, and implement tags using Google Tag Manager.

• Collaborate with web developers and utilize WordPress, Shopify, Magento, and Aero for landing page and tracking setups.

• Cultivate long-term client relationships through open communication and clear results.

• Develop data-driven Paid Ad proposals and create pitch presentations.

• Provide monthly reports on performance trends, conversion metrics, and campaign value.

• Address performance issues and escalations to ensure client retention.

• Mentor junior specialists, manage workload distribution, quality control, and standard operating procedures.

• Present department overviews and campaign performance insights to the Marketing Manager.

• Identify knowledge gaps within the team and conduct targeted training sessions.

• Uphold company core values in all team and client interactions.

⛳️ Requirements

• At least 3+ years of direct experience managing paid ad campaigns in a fast-paced agency environment.

• Outstanding verbal and written communication skills in English.

• Confident in presenting to senior client executives and engaging in strategic discussions.

• Advanced proficiency with Google Search Console, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Business Suite, and Bing Ads.

• Hands-on experience with Shopify, WordPress, Magento, and Aero.

• Strong understanding of best practices for international paid search strategies and multi-region campaign execution.

• Demonstrated ability to analyze complex data, convert metrics into strategic recommendations, and effectively communicate campaign value to stakeholders.

• High level of accountability for departmental output, client satisfaction, and performance objectives.

🏝️ Benefits

• UK working hours.

• Public holidays in the UK.