Outbound SDR Copywriting Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Execute weekly outbound sales content for clients.

• Compose concise and engaging cold emails, personalized LinkedIn sequences, and tailored profile openers aimed at target personas.

• Develop follow-up email templates and call scripts derived from onboarding materials.

• Generate sales development materials for outbound lead generation campaigns, marketing briefs, and PDF sales content.

• Initiate and evaluate A/B tests for subject lines, pain-point callouts, and calls-to-action.

• Track open, click, and reply rates, refining messaging strategies based on performance analytics.

• Collaborate with the lead research team to synchronize copywriting strategies with business demographics and growth indicators.

• Utilize email sequencing tools like Instantly and HubSpot.

• Create and manage reports and dashboards to enhance system usability.

• Ensure that high-volume copy remains authentic, natural, and human-targeted while achieving daily campaign objectives.

• Integrate creative copywriting with high-intent sales prospecting through custom, hyper-personalized messaging and LinkedIn outreach techniques.

⛳️ Requirements

• 1–3 years of experience in writing direct-response copy, follow-up emails, or dedicated sales outreach.

• Prior experience as an SDR, BDR, or working closely with an outbound lead generation pipeline is highly regarded.

• Exceptional command of English, with a natural ability to avoid sounding robotic or generic.

• Ability to write efficiently towards defined daily and weekly output goals while maintaining high-quality metrics.

• Familiarity with modern outreach and CRM tools such as HubSpot, Apollo, Lemlist, Instantly, Salesforce.com, Salesloft, or Outreach.io is preferred.

• Knowledge and experience in integrating and connecting HubSpot with other tools via API, Zapier, or natively.

• Proficient in Word documents and Claude.ai.

• Fluent in English with strong written and verbal communication skills.

• Proficiency in French or German is advantageous.

• Ability to present results and conduct statistical analyses.

• Basic design skills in Canva, Figma, or Adobe are a plus.

• Experience in the B2B sector, preferably in IT/SaaS, is beneficial.

• Basic web development knowledge, including WordPress, Webflow, and HTML/CSS/JavaScript, is desirable.

• Familiarity with Apollo, Lusha, or ZoomInfo for contact data lists is a plus.

• Ability to research and construct targeted contact lists based on Ideal Customer Profiles and Buyer Personas.

• HubSpot Sales Hub Certificate is a plus.

• HubSpot Marketing Hub Certificate is a plus.

• A self-starter who excels at multitasking and thrives in a fast-paced environment.

• Quick learner, enthusiastic about acquiring new knowledge.

• Capable of suggesting enhancements to existing processes.

• Dependable and deadline-oriented.

• Professional and courteous demeanor.

• Strong problem-solving and critical-thinking capabilities.

• Well-organized and detail-oriented.

🏝️ Benefits

• Competitive compensation and performance incentives.

• Attractive base salary along with performance bonuses directly tied to qualified reply-rate targets.

• Fully remote work environment.

• Flexible, remote role based in South Africa.

• Opportunities for advancement into Campaign Strategy, Quality Assurance, or Team Lead roles.

• Continuous professional development.

• Collaborate with global B2B clients across various industries and time zones.

• Master best-in-class tools.