Outbound SDR Copywriting Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Execute weekly outbound sales content for clients.

• Compose concise and engaging cold emails, personalized LinkedIn sequences, and customized profile openers aimed at target personas.

• Develop follow-up email templates and call scripts utilizing onboarding materials.

• Produce sales development resources for outbound lead generation campaigns, marketing briefs, and PDF sales materials.

• Initiate and evaluate A/B tests for subject lines, pain-point highlights, and calls-to-action.

• Track open, click, and reply rates, and continually enhance messaging based on performance metrics.

• Collaborate with the lead research team to ensure copywriting strategies align with business demographics and growth indicators.

• Implement email sequencing tools, including Instantly and HubSpot.

• Create and maintain reports and dashboards to enhance system usability.

• Ensure that high-volume copy remains authentic, natural, and human-centered while achieving daily campaign objectives.

• Engage with global B2B clients across various industries and time zones.

⛳️ Requirements

• 1–3 years of experience in writing direct-response copy, follow-up emails, or focused sales outreach.

• Previous experience as an SDR, BDR, or direct involvement with an outbound lead generation pipeline is highly regarded.

• Outstanding command of English and the ability to craft natural, human-centered copy.

• Capacity to work efficiently towards daily and weekly output goals while maintaining high-standard metrics.

• Familiarity with HubSpot, Apollo, Lemlist, Instantly, Salesforce.com, Salesloft, or Outreach.io is preferred.

• Knowledge and experience in integrating HubSpot with other tools via API, Zapier, or natively.

• Proficiency with Word documents and Claude.ai.

• Capability to handle multiple tasks in a fast-paced environment.

• Quick learner with the ability to propose process enhancements.

• Dependable, deadline-oriented work style characterized by professionalism and courtesy.

• Strong problem-solving and critical-thinking abilities.

• Excellent organizational skills and attention to detail.

• Fluent in English with strong written and verbal communication skills.

• Proficiency in French or German is a plus.

• Skills in result presentation and statistical analysis.

• Basic design skills using Canva, Figma, or Adobe are advantageous.

• Experience in the B2B sector, preferably IT/SaaS, is a plus.

• Basic web development skills in WordPress, Webflow, and HTML/CSS/JavaScript are a plus.

• Familiarity with Apollo, Lusha, or ZoomInfo for contact data lists is a plus.

• Ability to research and create targeted contact lists based on the Ideal Customer Profile and Buyer Persona.

• HubSpot Sales Hub Certification is an advantage.

• HubSpot Marketing Hub Certification is an advantage.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Continuous professional development opportunities.

• Flexible, remote position based in South Africa.

• Competitive base salary complemented by performance bonuses directly linked to qualified reply-rate targets.

• 100% remote work environment.

• Opportunities for rapid progression into roles in Campaign Strategy, Quality Assurance, or Team Lead positions.