Outbound GTM Lead – South Africa

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, enhance, and oversee HireHawk’s outbound infrastructure utilizing Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.

• Take ownership of lead list creation, prospect segmentation, contact enrichment, phone number validation, sequence setup, and execution of outbound campaigns.

• Create prospect lists categorized by Ideal Customer Profile (ICP), industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing needs.

• Ensure SDRs have an adequate supply of high-quality, phone-ready prospects for their daily calling activities.

• Establish repeatable systems for sourcing, enriching, validating, prioritizing, and directing leads to SDRs.

• Enhance list quality based on connect rates, conversation quality, meeting conversion, and feedback from SDRs.

• Identify and test new prospecting signals, data sources, and enrichment techniques.

• Collaborate with SDRs to enhance outbound execution, call prioritization, productivity, follow-up discipline, and conversion of qualified meetings.

• Review recordings of SDR calls and live call performances, providing coaching on openings, value propositions, qualification, objection handling, follow-up, and meeting conversion.

• Create cold-call scripts, talk tracks, objection-handling frameworks, follow-up cadences, SDR playbooks, SOPs, workflows, and training materials.

• Monitor objections and market feedback to refine targeting, messaging, scripts, and campaign strategies.

• Set performance benchmarks for SDR activity and conversion rates.

• Build and optimize outbound workflows for cold calling, emails, LinkedIn outreach, and CRM-follow-up.

• Develop messaging tailored to specific personas and industries, and conduct structured outbound experiments.

• Analyze SDR activities and campaign performance across dials, connect rates, conversations, meetings, show rates, qualified opportunities, conversion rates, lists, personas, industries, and campaigns.

• Identify issues related to list quality, targeting, messaging, call execution, follow-up, or qualification.

• Create and maintain actionable dashboards for outbound performance.

• Ensure CRM cleanliness, manage lead stages, follow-up tasks, campaign attribution, and maintain reporting discipline.

• Minimize manual tasks through automation while ensuring data quality and effective SDR execution.

• Establish a scalable, phone-first outbound system within 90 days, reducing manual list-building efforts and enhancing SDR productivity and qualified meeting generation.

⛳️ Requirements

• Previous experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services business, or workforce solutions organization.

• Strong hands-on experience in building and managing outbound prospecting workflows using Apollo or similar sales intelligence and engagement platforms.

• Proven experience in creating, enriching, validating, segmenting, and prioritizing outbound prospect lists.

• In-depth understanding of outbound cold calling, SDR workflows, call prioritization, prospecting sequences, follow-up cadences, and qualified meeting generation.

• Experience working directly with SDRs or BDRs to enhance their performance through call reviews, coaching, scripts, objection handling, and process development.

• Ability to analyze outbound funnel performance and determine whether issues stem from targeting, list quality, messaging, call execution, follow-up, or qualification.

• Background in building or enhancing outbound sales systems and processes from the ground up.

• Expertise in creating multichannel outbound campaigns across phone, email, LinkedIn, and CRM follow-up.

• Strong knowledge of staffing and recruitment buyer personas, pain points, objections, and sales motions.

• Experience in crafting outbound messaging, cold-call scripts, email copy, LinkedIn messaging, and objection-handling frameworks.

• Familiarity with AI and automation tools to enhance list quality, prospect research, hiring-signal identification, segmentation, personalization, campaign development, and workflow efficiency.

• Strong analytical and operational mindset with the ability to convert outbound performance data into actionable improvements.

• Highly organized, process-oriented, and capable of working independently in a fast-paced startup environment.

• Comfortable participating in live sales calls, listening to SDR recordings, reviewing call notes, and providing direct performance feedback.

• Willingness to be hands-on with execution rather than exclusively focusing on strategy or management.

• Preferred: Familiarity with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier, Make, or similar go-to-market tools.

• Preferred: Experience managing or supporting high-volume cold-calling environments.

• Preferred: Knowledge of power dialers, parallel dialing, call analytics, and SDR productivity tools.

• Preferred: Experience developing outbound motions targeting U.S.-based SMBs and mid-market companies.

• Preferred: Experience building outbound systems in a startup or high-growth environment with limited resources.

• Preferred: Experience enhancing outbound performance without significantly increasing SDR headcount.

• Preferred: Familiarity with AI-assisted lead research, enrichment, segmentation, call analysis, and messaging workflows.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• A dynamic and supportive team environment.

• Health, dental, and vision insurance benefits.

• Generous paid time off and holiday policies.