Outbound GTM Lead – Mexico

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, enhance, and oversee HireHawk's outbound infrastructure utilizing Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.

• Take ownership of lead list generation, prospect segmentation, contact enrichment, phone number validation, sequence configuration, and outbound campaign execution.

• Create prospect lists segmented by Ideal Customer Profile (ICP), industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing requirements.

• Ensure that SDRs have access to a sufficient number of high-quality, phone-ready prospects for daily calling activities.

• Establish systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs.

• Enhance list quality by analyzing connect rates, conversation quality, meeting conversion, and gathering feedback from SDRs.

• Identify and experiment with new prospecting signals, data sources, and enrichment techniques.

• Collaborate with SDRs to optimize outbound execution, call prioritization, productivity, follow-up discipline, and conversion of qualified meetings.

• Review SDR call recordings and assess live call performance.

• Provide constructive feedback and coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion.

• Create cold-call scripts, talk tracks, objection-handling frameworks, follow-up cadences, SDR playbooks, standard operating procedures (SOPs), workflows, and training materials.

• Monitor objections and market feedback to refine targeting, messaging, scripts, and overall campaign strategy.

• Develop and optimize workflows for cold calling, email outreach, LinkedIn engagement, and CRM-based follow-up.

• Create persona-specific and industry-specific messaging and conduct structured outbound experiments.

• Analyze SDR activities and campaign performance metrics including dials, connect rates, conversations, meetings, show rates, qualified meetings, opportunities, and conversion rates.

• Identify challenges in list quality, targeting, messaging, call execution, follow-up, or qualification.

• Build and maintain actionable outbound dashboards.

• Ensure CRM hygiene, proper lead stages, follow-up tasks, campaign attribution, and reporting discipline.

• Minimize manual work through automation while preserving data quality and SDR performance.

⛳️ Requirements

• Prior experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services business, or workforce solutions company.

• Extensive hands-on experience in constructing and managing outbound prospecting workflows using Apollo or similar sales intelligence and engagement tools.

• Proven experience in creating, enriching, validating, segmenting, and prioritizing outbound prospect lists.

• Strong understanding of outbound cold calling, SDR workflows, call prioritization, prospecting sequences, follow-up cadences, and generating qualified meetings.

• Experience working closely with SDRs or BDRs and enhancing their performance through call reviews, coaching, scripts, objection handling, and process development.

• Ability to analyze outbound funnel performance and determine if issues stem from targeting, list quality, messaging, call execution, follow-up, or qualification.

• Experience in building or enhancing outbound sales systems and processes from the ground up.

• Familiarity with creating multichannel outbound campaigns across phone, email, LinkedIn, and CRM-based follow-up.

• Strong understanding of staffing and recruitment buyer personas, their pain points, objections, and sales motions.

• Experience in crafting outbound messaging, cold-call scripts, email content, LinkedIn messages, and objection-handling frameworks.

• Proficient in utilizing AI and automation tools to enhance list quality, prospect research, hiring signal identification, segmentation, personalization, campaign development, and workflow efficiency.

• Possess a strong analytical and operational mindset, capable of translating outbound performance data into actionable improvements.

• Highly organized, process-oriented, and adept at operating independently in a fast-paced startup environment.

• Comfortable participating in live sales calls, reviewing SDR recordings, analyzing call notes, and providing direct performance feedback.

• Willingness to engage in hands-on execution rather than solely focusing on strategy or management.

• Preferred: Experience with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier, Make, or other similar go-to-market tools.

• Preferred: Experience managing or supporting high-volume cold-calling environments.

• Preferred: Familiarity with power dialers, parallel dialing, call analytics, and SDR productivity tools.

• Preferred: Experience developing outbound motions directed at U.S.-based SMBs and mid-market companies.

• Preferred: Experience establishing outbound systems in a startup or high-growth setting with limited resources.

• Preferred: Proven ability to enhance outbound performance without a significant increase in SDR headcount.

• Preferred: Familiarity with AI-assisted lead research, enrichment, segmentation, call analysis, and messaging workflows.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Flexible working hours and a supportive work environment.

• Access to advanced tools and technologies to enhance productivity.

• Collaborative team culture with a focus on innovation and success.