Outbound GTM Lead

This is a fully remote position, open to applicants in Peru.

📋 Description

• Construct, enhance, and oversee HireHawk’s outbound infrastructure utilizing Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.

• Take responsibility for lead list generation, prospect segmentation, contact enrichment, phone number verification, sequence setup, and the execution of outbound campaigns.

• Create prospect lists categorized by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing requirements.

• Ensure that SDRs have an adequate supply of high-quality, phone-ready prospects for daily calling efforts.

• Develop systems for sourcing, enriching, validating, prioritizing, and distributing leads to SDRs.

• Enhance list quality based on connect rates, conversation quality, meeting conversion rates, and feedback from SDRs.

• Discover and experiment with new prospecting signals, data sources, and enrichment techniques.

• Collaborate with SDRs to refine outbound execution, call prioritization, productivity, follow-up discipline, and the conversion of qualified meetings.

• Review recordings of SDR calls and assess live call performance.

• Offer coaching on call openings, value propositions, qualification processes, objection handling, follow-up strategies, and meeting conversions.

• Create cold-call scripts, discussion tracks, frameworks for handling objections, follow-up sequences, SDR playbooks, SOPs, workflows, and training resources.

• Monitor objections and market feedback to enhance targeting, messaging, scripts, and campaign strategies.

• Set activity and conversion benchmarks for SDR performance.

• Build and optimize workflows for cold calling, email outreach, LinkedIn engagement, and CRM-based follow-up.

• Develop email and LinkedIn outbound programs following the enhancement of the phone-based outbound engine.

• Craft messaging tailored to specific personas and industries.

• Conduct outbound experiments focusing on ICPs, messaging, channels, scripts, and hiring signals.

• Analyze metrics such as dials, connect rates, conversations, meetings, show rates, qualified meetings, opportunities, conversion rates, and performance segmented by list, persona, industry, and campaign.

• Identify areas of improvement in list quality, targeting, messaging, call execution, follow-up, and qualification.

• Construct dashboards and maintain CRM accuracy, lead stages, follow-up tasks, campaign attribution, and reporting discipline.

• Minimize manual tasks through automation while ensuring data integrity and effective SDR execution.

⛳️ Requirements

• Previous experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services business, or workforce solutions organization.

• Strong hands-on experience in building and managing outbound prospecting workflows using Apollo or comparable sales intelligence and engagement platforms.

• Proven experience in creating, enriching, validating, segmenting, and prioritizing outbound prospect lists.

• Comprehensive understanding of outbound cold calling, SDR workflows, call prioritization, prospecting sequences, follow-up cadences, and generating qualified meetings.

• Direct experience working with SDRs or BDRs and enhancing their performance through call reviews, coaching, scripts, objection handling, and process optimization.

• Capability to analyze outbound funnel performance and identify issues related to targeting, list quality, messaging, call execution, follow-up, or qualification.

• Experience in constructing or refining outbound sales systems and processes from the ground up.

• Experience in creating multichannel outbound campaigns that integrate phone, email, LinkedIn, and CRM-based follow-up.

• Strong knowledge of staffing and recruitment buyer personas, pain points, objections, and sales dynamics.

• Proficiency in crafting outbound messaging, cold-call scripts, email content, LinkedIn messages, and frameworks for handling objections.

• Experience utilizing AI and automation tools to enhance list quality, prospect research, identification of hiring signals, segmentation, personalization, campaign development, and workflow efficiency.

• Strong analytical and operational mindset capable of translating outbound performance data into actionable improvements.

• Highly organized, process-oriented, and comfortable working independently in a fast-paced startup setting.

• Comfortable participating in live sales calls, reviewing SDR recordings, analyzing call notes, and providing direct performance feedback.

• Comfortable engaging in hands-on execution rather than solely focusing on strategy or management.

• Preferred: Experience with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier, Make, or similar GTM tools.

• Preferred: Experience managing or supporting high-volume cold-calling environments.

• Preferred: Familiarity with power dialers, parallel dialing, call analytics, and SDR productivity tools.

• Preferred: Experience developing outbound motions targeting U.S.-based SMBs and mid-market companies.

• Preferred: Experience establishing outbound systems in a startup or high-growth environment with limited resources.

• Preferred: Experience enhancing outbound performance without significantly increasing SDR headcount.

• Preferred: Familiarity with AI-assisted lead research, enrichment, segmentation, call analysis, and messaging workflows.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits package.

• Opportunities for professional development and career advancement.

• Flexible work environment and schedule.

• Collaborative and innovative company culture.