Outbound GTM Lead

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Construct, enhance, and oversee HireHawk’s outbound infrastructure utilizing Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.

• Take ownership of lead list generation, prospect segmentation, contact enrichment, phone-number verification, sequence configuration, and outbound campaign execution.

• Create prospect lists categorized by Ideal Customer Profile (ICP), industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing requirements.

• Ensure that SDRs have a sufficient supply of high-quality, phone-ready prospects for their daily calling activities.

• Develop systems for sourcing, enriching, validating, prioritizing, and directing leads to SDRs.

• Enhance list quality by analyzing connect rates, conversation quality, meeting conversion rates, and feedback from SDRs.

• Discover and experiment with new prospecting signals, data sources, and enrichment techniques.

• Collaborate with SDRs to enhance outbound execution, call prioritization, productivity, follow-up discipline, and conversion rates for qualified meetings.

• Evaluate SDR call recordings and live call performance.

• Offer coaching on call openings, value propositions, qualification, objection handling, follow-up techniques, and meeting conversion.

• Create cold-call scripts, talk tracks, frameworks for handling objections, and follow-up plans.

• Monitor objections and market feedback to refine targeting, messaging, scripts, and campaign strategies.

• Set activity and conversion benchmarks for SDR performance.

• Develop SDR playbooks, standard operating procedures (SOPs), workflows, training materials, and call-review processes.

• Optimize workflows for cold calling, email outreach, LinkedIn engagement, and CRM-based follow-ups.

• Establish email and LinkedIn outbound programs following the enhancement of the phone-based outbound strategy.

• Craft messaging tailored to specific personas and industries.

• Conduct structured outbound experiments across ICPs, messaging strategies, channels, call scripts, and hiring signals.

• Analyze SDR activities and outbound campaign success in terms of dials, connect rates, conversations, meetings, show rates, qualified meetings, opportunities, conversion rates, lists, personas, industries, and campaigns.

• Identify issues related to list quality, targeting, messaging, call execution, follow-up practices, or qualification processes.

• Develop and maintain actionable outbound performance dashboards.

• Utilize performance data to enhance lists, scripts, workflows, SDR execution, and campaign strategies.

• Ensure CRM hygiene, manage lead stages, follow-up tasks, campaign attribution, and maintain reporting discipline.

• Minimize manual tasks through automation while ensuring data quality and SDR performance.

⛳️ Requirements

• Prior experience in a staffing agency, recruitment firm, RPO, talent acquisition organization, HR services business, or workforce solutions enterprise.

• Strong practical experience in building and managing outbound prospecting workflows using Apollo or similar sales intelligence and engagement platforms.

• Proven track record in creating, enriching, validating, segmenting, and prioritizing outbound prospect lists.

• Comprehensive understanding of outbound cold calling, SDR workflows, call prioritization, prospecting sequences, follow-up cadences, and generating qualified meetings.

• Experience working closely with SDRs or BDRs and enhancing their performance through call reviews, coaching, scripts, objection handling, and process development.

• Capability to analyze outbound funnel performance and discern whether issues arise from targeting, list quality, messaging, call execution, follow-up, or qualification.

• Experience in building or refining outbound sales systems and processes from the ground up.

• Familiarity with creating multichannel outbound campaigns involving phone, email, LinkedIn, and CRM-based follow-ups.

• Strong understanding of staffing and recruitment buyer personas, their pain points, objections, and sales motions.

• Experience in developing outbound messaging, cold-call scripts, email content, LinkedIn messaging, and frameworks for handling objections.

• Proficiency in utilizing AI and automation tools to enhance list quality, prospect research, hiring-signal identification, segmentation, personalization, campaign development, and workflow efficiency.

• Strong analytical and operational mindset, with the ability to translate outbound performance data into actionable improvements.

• Highly organized, process-oriented, and capable of operating independently in a fast-paced startup environment.

• Comfortable participating in live sales calls, reviewing SDR recordings, analyzing call notes, and providing direct performance feedback.

• Willingness to be hands-on with execution, rather than solely focusing on strategy or management.

• Preferred: Familiarity with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier, Make, or other similar go-to-market tools.

• Preferred: Experience managing or supporting high-volume cold-calling initiatives.

• Preferred: Knowledge of power dialers, parallel dialing, call analytics, and SDR productivity tools.

• Preferred: Experience in developing outbound strategies targeting U.S.-based SMBs and mid-market companies.

• Preferred: Background in establishing outbound systems in a startup or high-growth setting with limited resources.

• Preferred: Experience enhancing outbound performance without significantly increasing SDR headcount.

• Preferred: Familiarity with AI-assisted lead research, enrichment, segmentation, call analysis, and messaging workflows.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive work environment.

• Access to cutting-edge tools and technologies.

• Health and wellness benefits.