Organic Marketing Specialist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Implement on-page and technical SEO enhancements for MoneySmart Hong Kong, focusing on metadata, internal linking, content, and page optimization.

• Assist in executing MoneySmart's GEO and AEO strategies in Hong Kong, which include structured metadata, entity optimization, and content organization for AI processing.

• Collaborate with content writers to create intent-driven educational articles, product landing pages, and comparison guides.

• Perform technical site audits to identify and rectify issues related to crawlability, indexation, Core Web Vitals, schema markup, and hreflang.

• Monitor and report on organic performance across traditional search and AI platforms, tracking metrics such as impressions, rankings, AI share of voice, CTR, and organic-assisted conversions.

• Ensure that optimized content adheres to MAS and HKMA regulatory standards in collaboration with the Commercial, Compliance, and Legal teams.

• Draft actionable tickets for the Product and Engineering teams and oversee their execution until completion.

• Conduct keyword, competitor, and SERP analysis across MoneySmart's product categories in Hong Kong.

• Share insights and align best practices with the Singapore SEO team.

• Report to the Acquisition Marketing Lead and work collaboratively with the Content, Product, Engineering, Compliance, and Legal teams.

⛳️ Requirements

• Minimum of 2 years of practical experience in SEO or digital marketing, showcasing a successful track record — preferably with measurable increases in organic traffic or search performance.

• Strong foundation in technical SEO — proficient in metadata, schema markup, on-page optimization, crawl fundamentals, Core Web Vitals, and hreflang, with the ability to write clear tickets for development teams.

• A genuine interest in GEO and AEO, with insights on gaining citation and visibility in AI-driven search environments.

• Practical experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4.

• Good intuition for content and a grasp of high-intent financial content.

• An analytical approach, capable of transforming data into clear, actionable steps.

• Comfortable working collaboratively with stakeholders from Product, Engineering, Content, and Compliance teams.

• Excellent written and verbal communication skills in English.

• Proficiency in Cantonese and/or Mandarin is a significant advantage for the Hong Kong market.

• Experience in fintech, banking, or a regulated financial environment, or familiarity with MAS, HKMA, or similar regulations is beneficial but not mandatory.

• A results-driven mindset, with the ability to connect efforts to traffic and acquisition results.

🏝️ Benefits

• Comprehensive health benefits.

• Opportunities for professional development and growth.

• Flexible working arrangements to support work-life balance.