Online Marketing Manager – B2B All-Rounder

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance all of LUMITOS’s online marketing initiatives

• Create engaging campaign concepts

• Generate high-converting content for online presentations, email marketing, and landing pages

• Formulate innovative strategies for leading B2B portals

• Independently launch campaigns to promote sustainable traffic growth

• Facilitate communication between B2B providers and their users

• Evaluate the effectiveness of campaigns

• Compile insightful reports and present them directly to the Head of Marketing

• Brief and manage external collaborators, including graphic designers, web developers, and SEO and SEA agencies

• Act as a collaborative partner for online marketing team members

• Proactively foster innovation in daily operations

⛳️ Requirements

• Minimum of 5 years of experience in online marketing

• Proficient in utilizing a variety of online marketing tools, including knowledge of their impact and performance metrics

• Experience in designing, executing, and assessing the success of online campaigns

• Strong communication abilities

• Excellent proficiency in both written and spoken German and English

• Demonstrated success in managing email marketing campaigns using platforms such as HubSpot, Inxmail Professional, or Evalanche

• Solid experience with marketing automation systems like HubSpot, Pardot, or Marketo

• Familiarity with web analytics, mouse tracking, and heatmap tools

• Knowledge of agile working methods and tools such as JIRA, Confluence, OKRs, and Value Proposition Design

• Experienced in executing social media campaigns targeted at B2B audiences

• Understanding and practical application of neuromarketing principles

• Strong foundational knowledge of SEO and SEA

• Proficient in standard marketing tools for image and video editing, along with Microsoft Office

🏝️ Benefits

• Flexible, tailored working hours

• Options for home office and remote work

• Flat organizational structure that enables quick decision-making and minimal coordination

• State-of-the-art workplace designed for activity-based working

• Workstation featuring a high-performance PC, dual monitors, a softphone, and a headset

• Access to Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based tools

• Height-adjustable desks

• Weekly knowledge-sharing sessions across the team

• Comfortable lounge area with a fully equipped kitchen

• Nearby amenities including restaurants, bakeries, supermarkets, dry cleaning, a hair salon, and a fitness studio