Omnichannel Search Director

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee a team of managers, along with search strategists and specialists under their guidance.

• Enhance team skills and develop career opportunities.

• Define the strategy for organic search and expand the team's scope to an omnichannel approach.

• Educate the team on AI search and develop training resources and playbooks.

• Create scalable processes for audits, strategy formulation, activation, measurement, and optimization.

• Participate in recruitment and contribute to the overall agency strategy.

• Influence practices related to AI visibility and Generative Engine Optimization.

• Develop AI visibility metrics that encompass prompt sets, share of voice, cited sources, sentiment analysis, and answer precision.

• Link AI visibility to traffic quality, consideration, and revenue generation.

• Set benchmarks for entity and knowledge graph initiatives, structured data, content organization, and source credibility.

• Conduct evidence-based testing and choose appropriate monitoring tools.

• Direct search strategies for key accounts and transform marketing objectives into actionable search tactics.

• Establish frameworks across various markets and languages.

• Connect organic search with content, paid advertising, insights, influencer collaborations, editorial, and creative teams.

• Manage forecasting, opportunity assessment, KPIs, and performance evaluation.

• Uphold quality standards in technical SEO, content strategy, and AI visibility.

• Define enterprise-level technical SEO standards encompassing architecture, crawling and rendering, Core Web Vitals, hreflang, internationalization, migrations, and complex CMS environments.

• Utilize first-party data, search demand, and conversational queries to steer content development.

• Provide transparent reporting on organic revenue, qualified traffic, visibility, AI presence, and measurement deficiencies.

• Contribute to thought leadership, business pitches, and client workshops.

• Act as the senior client liaison for search strategy and industry insights.

• Collaborate with the Head of Omnichannel Search to enhance organic and AI visibility services across various regions.

⛳️ Requirements

• Approximately seven years of experience in organic search.

• Two to three years of experience in people management, preferably including oversight of other managers.

• Experience in an agency setting is advantageous; a strong in-house background is also considered.

• Expertise in enterprise and multi-market SEO across both technical and content aspects.

• Familiarity with complex websites, multilingual content, and migration processes.

• Practical experience in AI visibility, including measurement and implementation.

• Proven track record of managing and developing teams through transitional phases.

• Strong analytical skills and a business-oriented mindset.

• Ability to confidently advocate for recommendations to skeptical stakeholders.

• Proficient in tools such as Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform.

• Exceptional skills in engaging with senior stakeholders.

• Capable of simplifying complex topics for clarity.

• A keen interest in generative search and leveraging AI to enhance team performance.

• Alignment with Greenpark values: We Strive, Acting Together, With Kindness.

• Commitment to openness, respect, innovation, and teamwork.

🏝️ Benefits

• 25 days of annual leave plus UK bank holidays and a day off for your birthday.

• Additional holiday days for Christmas closure (beyond the standard leave allowance).

• A monthly entertainment subscription covered by the company (e.g., Amazon Prime, Netflix, Spotify).

• Private pension scheme.

• Private healthcare coverage.

• VDU eye tests.

• Employee Assistance Programme (EAP).

• Wellness initiatives and peer recognition programs, including On The Spot Awards and Value Champion Awards.

• Access to LinkedIn Learning.

• Major annual social events along with various ad-hoc gatherings.

• Enhanced maternity and paternity leave policies.

• Opportunity to work remotely from abroad for up to four weeks each year.

• Annual subscription to Calm.