Native Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee, track, and enhance high-budget native advertising campaigns on platforms such as Taboola, Outbrain, Microsoft, and MediaGo.

• Attain campaign performance objectives and support the growth ambitions of the Native team.

• Initiate new campaigns across various products and partners based on business priorities.

• Assess campaign performance, recognize trends, and execute optimizations to maximize ROI and fulfill KPIs.

• Evaluate campaign data to extract actionable insights that guide future strategies.

• Collaborate with creative and publishing teams to craft and refine effective copy, advertisements, angles, and advertorials.

• Partner with the CRO, Digital Experience, and Product teams to enhance performance outcomes.

• Experiment with targeting, bidding, creative elements, and audience strategies.

• Deliver regular performance reports to stakeholders.

• Coordinate with internal teams and oversee cross-team initiatives.

• Collaborate with platform and publisher partners to discover opportunities and achieve campaign objectives.

• Ensure compliance with platform policies across all campaigns.

• Report directly to the Native Lead.

⛳️ Requirements

• A minimum of 3 years’ experience in media buying of Native ads across Taboola, Outbrain, and other Native platforms.

• Strong technical expertise in platform capabilities, including various bidding strategies, audience targeting, platform features, and best practices.

• Ideally possess a combination of lead generation and eCommerce experience.

• Proven track record of optimizing campaigns for ROAS, CPA, and other critical performance metrics.

• Strong analytical abilities with proficiency in tools like Google Analytics.

• Experience in managing performance marketing budgets at scale.

• Proficiency in Excel and adeptness in analyzing large datasets for data-driven campaign management decisions.

• Demonstrated ability to create compelling ad images and headlines, alongside writing advertorial content that meets campaign objectives.

• Exceptional communication and collaboration skills.

• Capability to coordinate with both internal teams and external platforms.

• Familiarity with project management tools such as Asana or Airtable is advantageous.

• A proactive and detail-oriented approach to problem-solving, capable of managing multiple campaigns concurrently.

• Knowledge of Health, Insurance, or Financial Services sectors is a significant advantage.

• Willingness to work across global time zones and adapt to shifting priorities.

🏝️ Benefits

• Equal employment opportunities and anti-discrimination protections.

• Established company benefits (specific benefits not listed).