Mobile User Acquisition Manager – App Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the implementation of paid advertising campaigns across various platforms, including Google Ads, Meta, TikTok, Snapchat, Reddit, X, and others, by contributing to strategy, setup, and daily optimization.

• Aid in the formulation and execution of channel strategies aimed at achieving user acquisition objectives (CPI, CPA, ROAS).

• Examine the entire performance funnel from ad impression to installation, activation, and subsequent conversions, linking paid media efforts to results that guide budget and optimization choices.

• Facilitate creative testing from ideation to execution, conducting A/B tests and helping to create a systematic testing framework.

• Track and assess creative performance to determine how user acquisition optimizations and modifications impact outcomes.

• Discover improvement opportunities by analyzing performance data and translating insights into actionable steps.

• Foster daily collaboration with designers and creative teams to ensure advertising assets are consistent with each app's messaging and target audience.

• Persistently learn and experiment with emerging channels, optimization techniques, and innovative creative ideas, staying ahead of trends in mobile user acquisition.

• Utilize AI tools for creative production, copywriting, campaign workflows, and performance evaluation.

⛳️ Requirements

• Over 3 years of experience managing paid campaigns in a user acquisition or growth role.

• Experience in B2C app acquisition.

• Practical knowledge of paid social platforms such as Meta, TikTok, and Snapchat.

• Strong analytical skills with the capacity to interpret performance data and derive clear optimization strategies.

• Proficient in both English and Spanish, with strong written and verbal communication skills.

🏝️ Benefits

• B2B employment with competitive compensation ($, gross).

• A stable position with opportunities for long-term growth.

• Attractive salary with an annual performance review.

• Excellent hardware provided.

• A stimulating and rewarding role surrounded by talented individuals.

• Opportunities for continuous learning and career advancement.

• Compensation for professional development, including training, seminars, and conferences.

• Referral program – earn rewards for helping to expand our team with skilled individuals.