Mobile Paid User Acquisition Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Establish and oversee performance advertising campaigns on paid social media platforms such as Facebook, Instagram, Twitter, Snapchat, and TikTok

• Create and manage campaigns on Google Ads and Apple Search Ads

• Oversee and evaluate campaigns on mobile DSPs including AppLovin, Moloco, Mintegral, Kayzen, and Unity

• Manage MMP setup to guarantee accurate monitoring

• Develop and refresh performance reports utilizing Google Sheets, Google Data Studio, Tableau, and other similar tools

• Continuously assess and refine user acquisition and retargeting campaigns

• Prepare creative briefs for the design team

• Utilize UGC tools to find creators to promote clients' applications

• Investigate AI tools to enhance creative production and advertising efforts

• Respond to client inquiries regarding campaigns, performance, and setup

• Take ownership of account targets and KPIs, identify risks, and suggest corrective measures

• Advise clients on tracking and analytics topics such as SKAN, MMP, and attribution

• Launch, scale, and optimize mobile performance campaigns for clients in subscription apps and mobile gaming

⛳️ Requirements

• Over 3 years of demonstrated success in managing paid user acquisition channels for mobile applications

• Comprehensive understanding of Mobile Measurement Partners tools, including Adjust, Appsflyer, Branch, and Kochava

• Familiarity with tracking and attribution

• Capability to set up Apple's SKAd network

• Proficiency in Excel, Google Data Studio, Tableau, or other BI tools

• Strong presentation skills and the ability to use Google Slides, Keynote, and PowerPoint effectively

• A proactive and entrepreneurial mindset

• Ability to monitor open tasks, adhere to deadlines, and promptly raise risks

• Fluent in English

• Basic knowledge of app store optimization strategies

• Experience with Claude, Canva, Midjourney, and CapCut is highly regarded

🏝️ Benefits

• Fixed-term 12-month contract

• 40 hours/week

• 24 days of annual leave

• Home Office support for your remote setup

• Mentoring sessions to facilitate your professional growth

• Flexibility for remote work across the European Union

• Vouchers and discounts

• 24 vacation days per year

• Competitive base salary plus performance-driven commission

• High level of autonomy with minimal bureaucracy

• Direct access to founders and decision-makers

• Education budget for courses, conferences, and certifications