Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and dispatch bi-weekly performance reports no later than 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks and capitalize on opportunities.

• Design, launch, and optimize Meta campaigns concentrated on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns to identify areas for enhancement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimental purposes.

• Leverage performance data to create hypotheses for creative and messaging improvements.

• Collaborate with video editors, providing creative direction throughout the process.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events as needed.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows efficiently.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to detect funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Proven track record of managing campaigns to meet defined performance targets while fostering client retention.

• Strong direct-response copywriting abilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Background in video sales letter marketing is advantageous.

• Preference for candidates with experience in high-ticket or considered-purchase funnels.

• Prior experience in a performance marketing agency is preferred.

• Preference for candidates with a background in direct-response advertising.

• Candidates looking for upper compensation ranges must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation ranges should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible work schedule.

• Performance-based bonuses.