Growth Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients who may not have a technical background.

• Establish robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and scheduling appointments.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign parameters.

• Monitor performance daily and make adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to discover better performance opportunities.

• Contribute to ad copy and campaign messaging development.

• Set up and resolve issues related to tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations and take responsibility for client outcomes, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated capability to guide campaigns towards specific performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus incentives.