Mid-Level Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, create, and continuously enhance paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Apple Search Ads, and others.

• Oversee the Digital Influencer project.

• Track daily metrics to lower customer acquisition costs and boost conversion rates.

• Work collaboratively with marketing and product teams to formulate integrated growth strategies.

• Implement, manage, and report on performance indicators, making decisions based on data analysis.

• Recommend initiatives to attract and acquire new customers.

• Propose A/B testing strategies and validate hypotheses.

• Prepare creative briefs for the design team by media channel.

• Write and test multiple variations of ad copy.

• Conduct benchmarking, identify innovations, and execute improvements.

• Implement and validate tagging.

⛳️ Requirements

• Extensive knowledge of Google Ads, Meta Ads, and Google Analytics (GA4).

• Capability to create and implement performance-driven strategies, from planning and defining KPIs to optimizing results.

• Strong data analysis expertise, including the ability to define and manage performance indicators.

• Intermediate or advanced proficiency in Excel/Google Sheets, Looker Studio, Firebase, and Adjust/AppsFlyer.

• Analytical skills to gather data, translate it into actionable insights through analyses and reports, and support strategic decision-making.

• Proficiency in tagging and tools like Google Tag Manager is advantageous, though not mandatory.

🏝️ Benefits

• Medical insurance (SulAmérica).

• Dental insurance (Bradesco).

• Wellhub (formerly Gympass), including coverage for up to 3 dependents.

• 24/7 telemedicine services, with online video consultations available every day.

• Waived monthly fee for SEM PARAR, applicable to one vehicle on the Tag Imparável plan.

• Meal or food allowance.

• Day off on birthdays (both personal and company).

• Support program for expectant parents and extended paternity leave.

• Life insurance.

• Childcare assistance.

• Support for dependents with disabilities.

• Profit-sharing bonus.