Mid-Level Marketing Analyst – Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the strategic approach for a portfolio of medical clients, establishing key growth drivers, activation sequences, and success metrics.

• Spearhead the weekly analysis of performance metrics related to traffic, content, leads, and quality.

• Verify or adjust data interpretations and translate insights into actionable guidance for teams.

• Assess the complete sales funnel, from initial impression to surgery, identifying marketing influences separate from sales and operational factors.

• Create and monitor action plans with specified tasks, deadlines, and responsible parties.

• Facilitate monthly results meetings with clients.

• Ensure the strategic integrity of campaigns, messaging, and content, in line with medical positioning and CFM ethical guidelines.

• Provide direction to the traffic, content, audiovisual, and sales teams without directly executing tasks.

• Keep clients’ strategic documentation organized in ClickUp.

• Proactively identify churn risks and implement intervention strategies.

⛳️ Requirements

• Professional experience is a prerequisite for application.

• Familiarity with paid traffic metrics (Meta Ads): CPL, CPC, CTR, ROAS, and CAC.

• Capability to analyze the marketing and sales funnel.

• Strategic understanding of campaign framework, objectives, target audiences, and creative elements, without the necessity to manage the platform directly.

• Basic knowledge of marketing financial analysis: invested budget, CAC, average ticket value, LTV, and ROI.

• Proficiency in utilizing AI tools such as Claude, ChatGPT, or similar technologies.

• Ability to critically assess, correct, and utilize analyses and outputs generated by AI.

• Understanding of positioning and organic content strategies on Instagram.

• Analytical mindset with a proactive approach.

• Executive-level communication skills for engaging with high-demand clients.

• Ability to provide constructive challenges.

• Genuine initiative and proactivity.

• Strong documentation practices.

• Ownership of the client portfolio.

• Commitment to ongoing learning and development.

🏝️ Benefits

• Performance-based bonus.

• Flexible working hours.

• Career development opportunities.

• Engagement as a contractor (PJ).