Meta Ads Specialist, Bilingual Spanish - English

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Develop, launch, oversee, and enhance Meta advertising campaigns on Facebook and Instagram for various client accounts.

• Formulate lead generation strategies customized to each client's target audience, sector, budget, and business objectives.

• Manage daily and monthly advertising budgets to ensure efficient spending and steady lead generation.

• Construct and manage campaigns utilizing Meta Ads Manager, including campaign structures, targeting, placements, budgets, and optimization settings.

• Identify avenues for increasing lead volume, enhancing lead quality, and minimizing acquisition costs.

• Stay informed about Meta advertising updates, policies, and best practices.

• Create and optimize Meta Instant Forms with tailored screening and qualifying questions.

• Develop and implement A/B testing strategies for ad creatives, headlines, primary text, audiences, and lead forms.

• Analyze campaign performance to recognize successful creatives and areas for improvement.

• Monitor lead quality and conversion performance to ensure campaigns yield valuable opportunities.

• Troubleshoot underperforming campaigns and proactively enact changes to enhance results.

• Utilize Meta Ads Library to investigate competitor advertising strategies and discover new creative opportunities.

• Monitor advertising campaigns daily and perform data-driven optimizations.

• Analyze spend, leads generated, CPL, qualified leads, booked consultations, cost per booked consultation, signed clients/retainers, and CPA/CAC.

• Review lead quality and client conversion data beyond Meta Ads Manager.

• Identify performance issues early and communicate recommendations to the Lead Generation Manager.

• Ensure Meta lead forms and tracking systems are accurately configured and operational.

• Coordinate with internal teams to guarantee leads are efficiently delivered through email, CRM integrations, or automated workflows.

• Troubleshoot tracking discrepancies, lead delivery issues, and campaign-related technical problems.

• Maintain organized campaign structures, naming conventions, and precise performance records.

• Collaborate with graphic designers and content creators to produce high-performing static ads and video creatives.

• Provide clear creative briefs that include headlines, messaging, target audiences, and calls to action.

• Suggest new advertising concepts based on campaign outcomes, competitor analysis, and audience behavior.

• Work alongside Account Managers and the Lead Generation Manager to review client performance, lead quality, and campaign objectives.

• Communicate updates on campaigns, challenges, and optimization opportunities.

⛳️ Requirements

• Minimum of 3 years of hands-on experience managing Meta advertising campaigns.

• Experience managing at least $10,000 USD in monthly Meta advertising expenditures.

• Proven track record in running lead generation campaigns, not limited to engagement, traffic, or brand awareness campaigns.

• Strong proficiency in Meta Ads Manager, Meta Business Suite, and Meta Ads Library.

• Experience in creating and optimizing Meta Instant Forms.

• Comprehensive understanding of campaign structure, audience targeting, creative testing, and conversion optimization.

• Ability to analyze advertising data and make informed decisions to enhance campaign performance.

• Experience managing multiple campaigns or client accounts concurrently.

• Strong understanding of CPL, CPA, conversion rates, and advertising budget management.

• Excellent organizational, communication, and problem-solving abilities.

• Willingness to work during US time zones (PST, EST, CST).

• High school diploma or equivalent.

• Experience managing Meta advertising campaigns for law firms or professional service businesses.

• Prior experience in a digital marketing agency or lead generation agency.

• Familiarity with HubSpot, Zapier, Google Sheets, or other CRM and lead management platforms.

• Knowledge of Meta Pixel, Conversions API, and conversion tracking.

• Experience collaborating with creative teams to create performance-driven advertisements.

• Familiarity with Meta advertising policies, especially those related to legal services and sensitive advertising topics.

• Stable and high-speed internet connection, ideally 25 MBPS or higher, with backup for power or service interruptions.

• Own a PC/laptop with 8GB RAM and Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; up-to-date web browsers and security software; 500GB/128 SSD storage.

• Headset/earphone with noise cancellation and a webcam with a resolution of 720p or higher.

• A designated, quiet, and well-organized workspace free from distractions.

🏝️ Benefits

• Permanent remote work arrangement

• Competitive starting salary paid in USD

• Internet allowance

• Medical allowance

• Paid US holidays

• Paid vacation and sick leave