Media Operations Director

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Take ownership of quality benchmarks for media execution throughout campaign setup, trafficking, optimization, reporting, and account management.

• Develop and implement scalable quality assurance frameworks and controls.

• Perform regular audits across various accounts and channels.

• Recognize recurring quality issues and tackle their root causes.

• Establish accountability and foster a culture of continuous improvement regarding delivery quality.

• Convert global media standards and best practices into playbooks, standard operating procedures (SOPs), workflows, and controls.

• Identify inefficiencies, execution risks, and unnecessary complexities within media processes.

• Standardize and streamline operational methods across accounts, teams, and channels.

• Collaborate with the VP of Media to prioritize and eliminate operational hurdles.

• Assess and implement tools, automation, and enhanced working methods.

• Keep operational standards updated as platforms, technologies, and client expectations change.

• Monitor significant releases, policy alterations, and product updates from major media platforms.

• Translate platform modifications into updates for internal processes and execution standards.

• Set consistent media execution standards for clients in the US and Mexico.

• Ensure the Mexico-based execution team maintains consistent quality and rigor across both markets.

• Assist the VP of Media in conveying market-specific contexts and requirements.

• Connect the Global Media Capability team with the Mexico media execution team.

⛳️ Requirements

• Extensive experience in media operations, media activation, paid media, or digital media execution.

• Strong practical experience in managing and executing campaigns on major media platforms.

• Profound knowledge of Google Ads, DV360, CM360, and social platforms like Meta and LinkedIn.

• Proven track record of working with US-based clients or in a US-centric media environment.

• Comprehensive understanding of campaign setup, trafficking, optimization, reporting, and media quality assurance.

• Experience in creating or implementing SOPs, playbooks, QA frameworks, and operational processes.

• Strong analytical and problem-solving abilities, with a knack for identifying root causes and enhancing processes.

• Experience in driving operational changes, automation, or adopting new media technologies.

• Excellent communication and stakeholder management capabilities.

• Ability to influence and facilitate change through collaboration rather than through formal authority.

• Proficient English communication skills.

🏝️ Benefits

• A global, collaborative, and entrepreneurial work environment.

• Direct impact on media delivery throughout the Americas.

• Opportunity to influence standards, processes, and the operating model for an expanding media execution function.

• Collaboration with senior media leadership and a global media capability team.