Media Buyer / Paid Media Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, implement, and oversee direct-response advertising campaigns on platforms including Meta (Facebook/Instagram), Google, YouTube, and TikTok.

• Manage daily budget allocations, pacing, bidding strategies, and campaign frameworks to optimize acquisition efficiency.

• Track campaign performance and make informed adjustments to budgets, bids, audiences, and placements based on data analysis.

• Take responsibility for in-house paid media execution, replacing or overseeing third-party agency execution as necessary.

• Ensure campaigns are launched with precision, adhering to timelines and aligning with overall business objectives.

• Create and implement structured weekly testing strategies across various creative hooks, copy angles, visual formats, audiences, and offers.

• Evaluate test outcomes and scale successful concepts while discontinuing underperforming assets.

• Collaborate with creative and copy teams to deliver actionable performance insights and guide creative iterations.

• Maintain a systematic testing pipeline informed by campaign data and performance trends.

• Establish and uphold tracking frameworks utilizing Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale.

• Conduct audits of tracking and attribution setups to detect discrepancies and ensure data integrity.

• Monitor key metrics such as ROAS, CPA, CTR, CPM, conversion rates, spending, and revenue.

• Deliver daily and weekly performance reports and insights into campaign profitability and potential growth avenues.

• Identify any tracking or attribution challenges and collaborate with relevant teams for resolution.

• Allocate budget towards the highest-performing campaigns, audiences, creatives, and channels.

• Oversee spending pacing and ensure budgets align with performance objectives.

• Recognize underperforming campaigns and assets, taking necessary corrective actions.

• Balance scaling opportunities with acquisition efficiency and profitability targets.

• Partner with sales and marketing teams to assess lead quality and downstream conversion performance.

⛳️ Requirements

• Excellent English communication skills, both written and verbal.

• A minimum of 3 years of direct experience in paid media, media buying, or performance marketing.

• Demonstrated expertise in managing direct-response campaigns across Meta Ads, Google Ads, YouTube, and TikTok.

• Practical experience with Meta Ads Manager and other pertinent advertising platforms.

• Familiarity with GA4, Meta Pixel, UTM tracking, and ideally attribution platforms like Hyros or Triple Whale.

• Strong grasp of essential paid media metrics including ROAS, CPA, CTR, CPM, CVR, CAC, and spending.

• Thorough understanding of campaign structure, budget management, bidding techniques, audience targeting, creative testing, and performance optimization.

• Experience managing substantial advertising budgets across various campaigns or accounts.

• Strong analytical abilities with a knack for making data-driven decisions.

• Proven experience in developing and implementing structured creative and offer testing strategies.

• High attention to detail and commitment to data accuracy.

• Ability to work collaboratively across creative, copy, sales, and marketing teams.

• Exceptional organizational skills and the capability to manage multiple campaigns and priorities concurrently.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Professional development and growth opportunities.

• Flexible working arrangements and a supportive team culture.