Media Buyer – Meta Ads

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take full ownership of client ad accounts from start to finish, overseeing paid media strategies and daily operations across 5–6 accounts.

• Manage campaign setups, budget pacing, daily optimizations, and performance evaluations.

• Collaborate with designers to drive creative development for producing high-converting ad creatives.

• Leverage AI tools like Higgsfield, ChatGPT, and Claude to brainstorm and refine concepts.

• Analyze, test, and continuously enhance campaign performance by assessing data and fine-tuning targeting, creatives, and expenditure.

• Formulate clear hypotheses, conduct A/B tests, and adjust strategies based on outcomes.

• Keep Account Managers informed of account updates, performance fluctuations, and significant insights in a proactive manner.

• Utilize AI tools daily to boost productivity in research, copywriting, creative briefs, and reporting.

⛳️ Requirements

• 2–4 years of experience in the field of paid media.

• Strong hands-on proficiency with Meta Ads Manager, covering campaign setup, budget oversight, optimization, and performance analysis.

• A data-driven approach, capable of using performance metrics to inform decisions and pinpoint areas for improvement.

• Excellent and proactive communication skills, ensuring clients and internal stakeholders are kept in the loop.

• Ability to manage multiple client accounts at once while preserving accuracy and meeting deadlines.

• Solid understanding of ad creative and copywriting, with a keen eye for identifying effective creative concepts and messaging.

• Daily proficiency with AI tools such as Claude, ChatGPT, Gemini, and Higgsfield for research, copywriting, creative production, and reporting.

• Experience with AI creative generation tools like Higgsfield and Canva AI.

• Familiarity with Canva and CapCut for the creation and editing of ad creatives.

• Experience with Shopify-based e-commerce platforms.

• Knowledge of using Asana for project and workflow management.

• Familiarity with TikTok Ads or Google Ads.

• Understanding of conversion rate optimization (CRO) principles.

🏝️ Benefits

• Competitive USD salary.

• Opportunity to work remotely from any location within Pakistan.