Media Buyer – LATAM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and spearhead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other pertinent channels.

• Decide on budget distribution, campaign design, audience targeting, creative focus, and investment prospects.

• Collaborate with Media Analysts to monitor account performance, spot trends, troubleshoot issues, and enhance efficiency and growth.

• Examine the overall customer journey, encompassing landing pages, conversion rates, offers, pricing, checkout processes, creative content, retention, and post-purchase behaviors.

• Create testing frameworks across various audiences, creative elements, offers, messaging, campaign structures, and other growth drivers.

• Assess experiments based on their business impact and integrate insights into future strategies.

• Work alongside Creative Strategists to convert performance data into creative briefs and actionable recommendations.

• Manage client relationships and lead strategic discussions and performance presentations.

• Clearly articulate recommendations and challenge client assumptions when backed by data.

• Discover opportunities across channels, audiences, offers, creative assets, funnels, and acquisition strategies.

• Collaborate with cross-functional teams to achieve measurable growth for e-commerce clients.

⛳️ Requirements

• Minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related discipline.

• Significant experience in managing e-commerce clients is essential.

• Strong hands-on experience with platforms like Meta, Google, and TikTok.

• Experience with additional platforms such as Snapchat or X is advantageous.

• Proven experience managing substantial advertising budgets.

• Established ability to formulate and implement paid media strategies that yield measurable business growth.

• Solid understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience with creative testing, offer testing, and optimizing landing pages or funnels.

• Familiarity with collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation skills.

• Experience in creating and presenting strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication abilities.

• Proficient in spoken and written English.

🏝️ Benefits

• Fully remote work.

• Access to experienced teams in media, creative, growth, and technology.

• Access to proprietary data and tools, including Meteoric AI.

• Significant ownership over client accounts.

• Opportunity to experiment with new ideas and uncover growth opportunities.

• Clear path towards media leadership, strategy, or expanded growth responsibilities.