Media Buyer – LATAM

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the paid media strategy across Meta, Google, TikTok, Snapchat, and other relevant platforms.

• Assess budget distribution, campaign designs, target audiences, creative concepts, and investment prospects.

• Strike a balance between immediate performance and the development of a scalable acquisition engine.

• Collaborate with Media Analysts to track performance, spot trends, resolve issues, and enhance efficiency and growth.

• Examine the overall customer journey, which includes landing pages, conversion rates, offers, pricing, checkout processes, creative elements, retention, and post-purchase behavior.

• Create testing roadmaps across audiences, creative materials, offers, messaging, campaign structures, and other avenues for growth.

• Assess tests based on their business impact and provide insights for future strategies.

• Collaborate with Creative Strategists to discover creative opportunities and convert performance data into briefs and recommendations.

• Act as a strategic partner for clients and lead discussions on performance.

• Share insights, clarify recommendations, and challenge client assumptions when backed by data.

• Identify opportunities across various channels, audiences, offers, creative elements, funnels, and acquisition strategies.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related area.

• Extensive experience managing e-commerce clients is essential.

• Strong practical knowledge of Meta, Google, and TikTok.

• Experience with additional platforms such as Snapchat or X is advantageous.

• Proven experience in managing substantial advertising budgets.

• Demonstrated capability to create and implement paid media strategies that yield measurable business growth.

• Solid understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience with creative testing, offer testing, and optimizing landing pages or funnels.

• History of working closely with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation skills.

• Proven experience in formulating and delivering strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication abilities.

• Fluency in spoken and written English is required in the application.

🏝️ Benefits

• Performance bonus included in total compensation.

• Equity included in total compensation.

• Fully remote work.

• Access to experienced media, creative, growth, and technology teams.

• Access to proprietary data and tools such as Meteoric AI.

• Significant ownership over clients.

• Opportunity to experiment with new ideas and uncover growth opportunities.

• Pathway into media leadership, strategy, or broader growth responsibilities.