Media Buyer

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, launch, and oversee direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.

• Manage daily budgets, pacing, and bidding strategies for enterprise venture accounts.

• Insource ad execution from third-party agencies while maintaining campaign performance and enhancing efficiency.

• Design and execute weekly tests for creative hooks, copy angles, visual formats, audiences, and offers.

• Collaborate with creative and copy teams to provide performance insights and guide creative iterations.

• Create and sustain campaign tracking frameworks utilizing pixels, GA4, UTM taxonomies, and attribution platforms.

• Conduct audits on tracking setups to remove attribution discrepancies and ensure data integrity.

• Monitor and report on ROAS, CPA, CTR, spend, and conversion rates daily and weekly to leadership.

• Allocate budget towards high-performing ads, audiences, and channels while pausing underperforming assets.

• Work alongside sales and marketing teams to assess lead quality and downstream conversions.

⛳️ Requirements

• 3–4+ years of practical experience in managing and scaling performance-driven paid ad campaigns with monthly ad budgets exceeding $200,000.

• Demonstrated proficiency with Meta Ads Manager, Google Ads, YouTube, and TikTok Ads.

• Current certifications in Meta Ads and Google Ads.

• Technical expertise in GA4, pixel configuration, UTM creation, and attribution platforms like Hyros or Triple Whale.

• Experience with structured weekly testing across ad creatives, copy hooks, audiences, landing pages, and offers.

• Strong analytical skills related to daily spend, bidding strategies, ROAS, CPA, CTR, and CPM.

• Preferred: background in tax, financial services, education, coaching, personal brands, or professional services.

• Preferred: experience in enterprise shared-services or multi-entity frameworks.

• Data-driven performance marketing approach emphasizing unit economics and measurable growth.

• Ability to troubleshoot campaign fatigue, policy flags, pixel errors, and attribution declines.

• Capability to thrive in a fast-paced environment with significant budget accountability and minimal supervision.

• Attention to detail in configuring campaigns, budgets, and links.

• Ability to communicate ad performance metrics and strategic insights clearly to C-suite executives.

🏝️ Benefits

• Work from home.

• Medical, dental, vision, life, and voluntary life insurance.

• 401(k) with company match.

• Paid vacation and sick days.

• Paid holidays.