Media Buyer

This is a fully remote position, open to applicants in Malta.

📋 Description

• Establish, oversee, and enhance campaigns on Meta Ads, encompassing Facebook and Instagram.

• Manage advertising budgets and distribute spending based on performance metrics and business goals.

• Experiment with audiences, creatives, messaging, and landing pages to enhance campaign outcomes.

• Research additional acquisition channels as applicable.

• Collaborate closely with the Marketing and Creative teams to develop and refine advertising assets.

• Ensure that campaigns adhere to advertising platform policies and internal compliance standards.

• Set up and verify pixels, tags, triggers, and conversion events utilizing Google Tag Manager and relevant platform tools.

• Monitor the customer journey from initial click through to registration and purchase.

• Utilize attribution tools to discern which campaigns and channels yield conversions.

• Implement or coordinate postbacks and server-to-server tracking as necessary.

• Identify and rectify tracking discrepancies to ensure accurate reporting.

• Monitor key performance indicators, including CPA, CPL, conversion rates, and ROAS.

• Analyze campaign performance to detect trends and areas for improvement.

• Provide data-driven recommendations on budgets, targeting, and creative strategies.

• Generate clear reports detailing results, insights, and subsequent steps.

• Adapt campaigns to suit various markets and audiences.

⛳️ Requirements

• Professional working proficiency in English, both written and verbal, is essential.

• Practical experience in media buying or performance marketing at a mid-level is required.

• Strong hands-on experience with Meta Ads Manager.

• A comprehensive understanding of conversion tracking, pixels, and attribution methods.

• Practical experience using Google Tag Manager.

• Proficiency in analyzing campaign data using Excel or Google Sheets.

• A solid understanding of acquisition and profitability metrics, including CPA, ROAS, and LTV.

• An analytical mindset, keen attention to detail, and a proactive approach are necessary.

• Ability to work independently and convey results effectively.

• Experience in prop trading firms, brokers, FinTech, or other regulated sectors.

• Familiarity with Google Ads, TikTok Ads, or other paid acquisition platforms.

• Knowledge of attribution tools such as Voluum, RedTrack, AppsFlyer, or Adjust.

• Experience with postbacks and server-to-server tracking.

• Understanding of Looker Studio or SQL.

• Experience managing campaigns across multiple international markets.

• Proficiency in the French language is a plus.

🏝️ Benefits

• A hands-on role that directly impacts customer acquisition and business growth.

• The chance to blend campaign management, creative testing, and performance analysis.

• A position available in Malta or remotely.

• Options for permanent employment or freelance collaboration, with arrangements to be discussed during the recruitment process.