Media Buyer

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Take charge of strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.

• Propel profitable customer acquisition for Wild Pastures’ subscription-based ecommerce model.

• Enhance ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and overall profitability.

• Develop and implement testing roadmaps focusing on creative elements, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.

• Work collaboratively with Creative Strategists, Designers, Editors, Growth Marketing, and Leadership teams.

• Convert performance insights into actionable creative suggestions.

• Manage keyword strategy, search term mining, negative keyword oversight, Google Merchant Center optimization, and account structuring.

• Daily monitoring of account performance, diagnosing root causes, communicating risks, and proposing solutions.

• Stay updated on Google Ads platform enhancements, AI advancements, attribution changes, Merchant Center upgrades, and direct-response best practices.

• Discover opportunities to enhance efficiency, profitability, and long-term account development.

• Contribute innovative ideas to advance the overall Growth Marketing organization.

• Report directly to the Paid Media Lead.

⛳️ Requirements

• A minimum of 3 years of practical Google Ads experience managing subscription-based ecommerce brands.

• Proven track record of scaling profitable Google advertising campaigns.

• In-depth knowledge across Search, Shopping, Performance Max, and YouTube.

• Experience managing a Google Ads account from strategy development through optimization.

• Strong grasp of subscription business metrics, including CAC, LTV, retention, churn, and long-term profitability.

• Familiarity with Google Merchant Center, product feeds, and Shopping best practices.

• Proficient in utilizing analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools.

• Outstanding analytical and problem-solving abilities with a data-driven approach to decision-making.

• Strong creative intuition and capability to transform performance insights into actionable creative recommendations.

• Excellent written and verbal communication skills in English.

• Ability to operate independently while effectively collaborating with cross-functional teams.

• Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

• Authorization to work in the United States is required; employment visa sponsorship is not available.

• Bonus: experience in marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.

• Bonus: experience within rapidly growing ecommerce companies.

• Bonus: familiarity with AI-driven campaign optimization and emerging Google advertising technologies.

• Bonus: knowledge of creative testing frameworks and direct-response marketing.

• Bonus: genuine interest in regenerative agriculture, nutrient-dense food, health, or wellness.

🏝️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a nominal monthly medical premium for employees; dependents can be added at employee cost.

• Generous paid time off to promote work-life balance and rejuvenation.

• Paid sick leave for when it's needed.

• Six (6) company-paid holidays each year along with two (2) floating holidays.

• Paid parental leave after six months of service for eligible employees.

• 100% company-funded Short-Term Disability, Long-Term Disability, and Life Insurance.

• Referral bonuses up to $1,500 for referring outstanding candidates who join our team.

• 401(k) or Roth Plans with a company match of up to 4% after one year of service.

• $300 monthly product stipend for Paleovalley items for employees.

• Fully remote work arrangement.