Media Buyer

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Take ownership of Meta as a growth channel for Wild Pastures on Facebook and Instagram.

• Oversee campaign strategy, account organization, budget distribution, optimization, and scaling efforts.

• Propel profitable growth for a subscription-based business by meeting ROAS, MER, nCAC, CPA, LTV, and payback efficiency goals.

• Create and implement testing roadmaps for creative assets, offers, landing pages, campaign frameworks, and bidding techniques.

• Lead the platform's creative strategy and pinpoint opportunities for new concepts based on performance insights.

• Provide guidance and direction for creative development alongside creative strategists and editors.

• Transform performance insights into creative guidance by analyzing messaging, audience behaviors, and opportunities.

• Daily monitor account performance, identify root causes, and convey risks, opportunities, and recommendations.

• Keep updated with changes to the Meta platform, measurement updates, attribution best practices, and trends in direct-response advertising.

• Collaborate effectively with creative strategists, editors, designers, and leadership.

⛳️ Requirements

• Applicants must reside and work in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Louisiana, Maryland, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Texas, Virginia, Washington, Wisconsin, or Wyoming.

• A minimum of 3 years of direct experience managing Meta advertising for subscription-based e-commerce or direct-response brands.

• Proven success in acquiring customers profitably for subscription businesses.

• Strong comprehension of CAC, LTV, retention, churn, and payback period metrics.

• Established history of scaling successful campaigns while managing significant advertising budgets.

• Experience managing a Meta account from start to finish, including strategy, execution, and optimization.

• Excellent analytical abilities and a passion for addressing performance challenges.

• Solid understanding of performance marketing metrics and their relevance to business growth.

• Experience optimizing for metrics specific to subscription businesses, customer quality, retention, and long-term profitability.

• Proficient in using analytics and attribution platforms beyond Ads Manager; familiarity with GA4, Haus, Mixpanel, or similar tools is a plus.

• Strong creative instincts and knowledge of effective direct-response advertising techniques.

• Ability to convert performance insights into actionable creative feedback.

• Experience collaborating closely with creative teams through briefing, iteration, and testing processes.

• Bonus: background in marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.

• Bonus: experience in high-growth e-commerce companies.

• Bonus: familiarity with AI-driven campaign optimization and emerging Google advertising technologies.

• Bonus: knowledge of creative testing frameworks and direct-response marketing strategies.

• Bonus: enthusiasm for regenerative agriculture, nutrient-dense food, health, or wellness.

• Must be authorized to work in the United States; employment visa sponsorship is not available.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid dental and vision, and a small monthly medical premium for employees; dependents can be added at the employee's expense.

• Generous paid time off to promote work-life balance and rest.

• Paid sick leave.

• Six (6) company-paid holidays annually and two (2) floating holidays.

• Paid parental leave after six months of service for eligible employees.

• 100% company-covered Short-Term Disability, Long-Term Disability, and Life Insurance.

• Referral bonuses of up to $1,500 for referring exceptional candidates who join our team.

• 401(k) or Roth plans with up to a 4% company match after one year of service.

• $300 monthly product stipend for Paleovalley for full-time employees.