Media Buyer

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee daily operations related to Facebook and Instagram advertising using Meta Ads Manager.

• Create, launch, manage, and enhance campaigns throughout the customer acquisition funnel.

• Handle campaign organization, budget management, bidding strategies, audience targeting, placements, optimization events, and expenditure allocation.

• Track account performance and implement data-driven adjustments.

• Maintain well-structured campaign formats and naming conventions.

• Analyze and monitor CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spending, and revenue performance.

• Collaborate with the sales team to gain insights into qualified applications, booked calls, show-ups, and customer conversions.

• Identify profitable budget allocation opportunities and areas where spending should be decreased or redirected.

• Develop and uphold a structured testing framework for hooks, angles, messaging, formats, offers, CTAs, and creative concepts.

• Evaluate creative performance and discern patterns among successful and unsuccessful ads.

• Deliver actionable briefs and constructive feedback to the creative team.

• Partner with the Social Media Manager to pinpoint organic successes for paid creative testing.

• Establish a disciplined testing methodology and determine when tests have gathered sufficient data.

• Identify successful strategies, refine them, and scale intelligently.

• Decide when to increase budgets, consolidate efforts, introduce new creative, stabilize campaigns, or take corrective actions.

• Ensure the proper functioning of Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution.

• Detect tracking inconsistencies and liaise with relevant team members to resolve them.

• Connect ad performance metrics to leads, appointments, sales outcomes, and customer acquisition costs.

• Maintain transparent and consistent reporting on paid acquisition efforts.

• Effectively communicate what transpired, the reasons behind it, lessons learned, and subsequent steps.

• Provide reports on expenditure, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing outcomes, and funnel metrics.

• Swiftly flag significant performance fluctuations.

⛳️ Requirements

• Minimum of 3 years of hands-on experience managing Meta Ads (Facebook and Instagram).

• Strong expertise in utilizing Meta Ads Manager.

• Proven experience managing and scaling significant paid advertising budgets.

• Deep understanding of direct-response and performance marketing principles.

• Experience in lead-generation and conversion-oriented campaigns.

• Comprehensive knowledge of campaign organization, audience targeting, bidding, budgeting, optimization, and scaling strategies.

• Strong skills in creative analysis and ad testing.

• Ability to interpret advertising and funnel data and convert it into concrete actions.

• Familiarity with Meta Pixel, Conversions API, conversion events, UTMs, and attribution processes.

• Ability to assess performance beyond platform metrics and link advertising outcomes to downstream sales results.

• Excellent written and verbal communication abilities.

• Strong organizational skills with a keen eye for detail.

• Capacity to work independently, take initiative, and proactively identify and resolve performance issues.

• Nice to have: Experience in high-ticket coaching, education, personal development, mental health/fitness, or information-product sectors.

• Nice to have: Familiarity with a setter/closer sales model and insights into the journey of paid leads post-CRM entry.

• Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels.

• Nice to have: Background working with founder-led or personality-driven brands.

• Nice to have: Experience in transforming organic content into effective paid creative.

• Nice to have: Strong grasp of CRM attribution and the relationship between ad-platform metrics and actual sales outcomes.

• Prepared to present accounts or case studies you've personally managed and articulate your role in achieving results.

• Able to discuss monthly Meta expenditure you have personally managed, the advertised business and offer, acquisition outcomes, creative-testing strategies, scaling achievements, and analysis of underperforming campaigns.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Collaborative and inclusive company culture.