Media Buyer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee daily operations of Meta and TikTok advertising accounts, including campaign structure, budget management, and bidding strategies.

• Initiate new creative assets into experimental campaigns and analyze the outcomes.

• Amplify successful campaigns while eliminating underperforming ones following thorough testing.

• Keep track of key performance indicators such as ROAS, CPA, AOV, and contribution margins, not solely relying on platform-specific metrics.

• Collaborate with the creative team to determine upcoming tests.

• Provide regular and clear performance reports.

⛳️ Requirements

• Minimum of 2 years of experience managing paid social media for direct-to-consumer ecommerce brands.

• Proven experience handling significant monthly advertising budgets.

• Strong analytical skills, with the ability to determine customer acquisition costs.

• Knowledge of creative strategies, as they are crucial for driving performance.

• Excellent written communication skills.

• Experience with Google Ads in conjunction with paid social advertising.

• Familiarity with attribution tools such as Triple Whale, Northbeam, or similar platforms.

• Proficient in Shopify and knowledgeable about the entire marketing funnel beyond the ad platform.

🏝️ Benefits

• Opportunity to work remotely for a US-based direct-to-consumer company.

• Salary disbursed in USD.