Media Buyer

This is a fully remote position, open to applicants in Georgia, +5 more countries.

📋 Description

• Analyze the performance of Meta advertisements and determine effective strategies.

• Contribute to the development of creative strategies for a health and wellness brand.

• Oversee the daily implementation of Meta advertising initiatives.

• Upload and initiate ads on Meta/Facebook platforms.

• Coordinate creative outputs from both the internal team and external agencies.

• Monitor ad performance on a daily basis and maintain precise performance tracking sheets.

• Document and classify every advertisement by its angle, format, concept, and results.

• Evaluate the reasons behind the success or underperformance of individual creatives.

• Identify trends in long-form videos, short-form videos, and static advertisements.

• Establish a rapid feedback loop between performance data and the creative team.

• Present findings and suggestions during weekly meetings with the creative team.

• Collaborate with the Operations Manager, two Creative Strategists, and external agencies.

• Assist in shaping creative strategies and contribute ideas based on performance insights.

⛳️ Requirements

• Extensive experience with Meta/Facebook advertising.

• Demonstrated ability to analyze creative performance beyond just managing campaign setups.

• Deep understanding of what makes paid social creatives effective.

• Experience in tracking, documenting, and interpreting ad performance data.

• Ability to identify successful creative angles, concepts, hooks, and formats.

• Background in both video and static advertising.

• Strong skills in spreadsheets and reporting.

• Excellent written and verbal communication abilities.

• Capacity to work independently while collaborating with a broader creative team.

• Previous experience in the health and wellness industry is advantageous.

• Familiarity with analyzing both long-form and short-form video advertisements is a plus.

• Strong background in creative strategy is a bonus.

• Experience managing a large volume of creative assets is a plus.

• Proven experience in collaborating with both internal creative teams and external agencies is beneficial.

• Ability to directly contribute to creative concepts and strategies is a plus.

• An analytical, organized, and naturally curious mindset.

• Detail-oriented approach for maintaining accurate tracking.

• Strong commercial and creative thinking skills.

• Proactive attitude and comfort in sharing insights.

• Capability to convert performance data into clear and actionable recommendations.

• Ability to work remotely as an independent contractor.

• Availability for work between 9am-4pm UK time.

🏝️ Benefits

• Fully remote position.

• Full-time employment.

• Working hours: 9am-4pm UK time.

• Independent contractor arrangement.

• Gross salary; tax-related procedures managed by the contractor.

• Full-time, primary role with no freelancing or secondary jobs allowed.

• Screening and testing managed by JobRack.

• Updates on the hiring process provided throughout each stage.