Media Buyer

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Strategize, initiate, evaluate, and enhance paid advertising campaigns across various digital advertising platforms.

• Experiment with new marketing funnels, pinpoint effective strategies, and prepare them for transition to scaling teams.

• Conduct research on new audiences, targeting methods, and opportunities for campaign performance improvement.

• Design and implement testing methodologies for funnels, creatives, messaging, and campaign strategies.

• Assess CPA, ROAS, CTR, CPM, and conversion rates.

• Recognize successful campaigns and funnels and refine their performance.

• Oversee campaign performance, address issues, and make informed, data-driven choices.

• Work collaboratively with creative, content, and marketing teams on advertising initiatives.

• Keep abreast of digital advertising trends and platform advancements.

• Record testing outcomes, insights, and recommendations.

• Undertake additional tasks as required.

⛳️ Requirements

• A minimum of 2 years of practical experience in performance marketing or media buying.

• Ideally, experience with Meta Ads and/or Google Ads.

• Demonstrated experience in launching, testing, and optimizing paid advertising campaigns.

• Solid understanding of marketing funnels, audience targeting, conversion tracking, and attribution.

• Strong analytical abilities and a knack for making data-driven decisions.

• Familiarity with A/B testing and creative evaluations.

• Capability to work independently, manage several tests simultaneously, and effectively communicate findings.

• Experience handling advertising budgets of €5,000+ per month is a plus.

• A proactive and results-driven attitude with a readiness to experiment.

• Proficiency in English, both written and spoken.

🏝️ Benefits

• Flexibility to work remotely from any location.

• Home office budget provided.

• Option to choose between a MacBook or Windows workstation.

• Health and wellness budget available.

• Over 25 working days of vacation.

• Two paid volunteering days each year.

• Access to online training and personal development opportunities.

• Opportunities for career growth.

• Annual performance bonus.

• Exclusive access to company health and wellness products.

• Team-building activities and online events.

• Welcome package along with additional perks.