Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, implement, and enhance paid media campaigns across platforms such as Meta, TikTok, YouTube, and various other digital channels.

• Oversee budgets, bidding tactics, and audience segmentation to optimize return on investment (ROI).

• Regularly conduct A/B testing on creatives, target audiences, and placements to discover scalable successes.

• Monitor and analyze campaign data on a daily basis to recognize performance trends.

• Create and deliver reports that showcase insights, learnings, and optimization tactics.

• Convert numerical data into actionable strategies for the creative and strategy teams.

• Work collaboratively with creative, production, and strategy teams to enhance ads for both performance and storytelling.

• Establish feedback loops between creative outputs and data insights.

• Assist the strategy team in formulating media plans and client suggestions.

• Oversee and expand ad accounts with monthly expenditures ranging from 5 to 6 figures.

• Spot growth opportunities and identify emerging channels.

• Suggest testing methodologies and budget adjustments to enhance performance.

• Stay informed about algorithm changes, platform best practices, and innovations in performance marketing.

• Test new ad formats and engage with beta programs.

⛳️ Requirements

• 2 to 4 years of direct experience in managing paid media campaigns.

• Demonstrated success in performance marketing, preferably within eCommerce, fashion, or beauty sectors.

• Strong analytical capabilities: adept at interpreting metrics, creating reports, and spotting growth opportunities.

• Proficient in Meta Ads Manager, TikTok Ads, Google Ads, and various analytics tools.

• Exceptional communication skills in English.

• Availability to work from 9am to 6pm PST, Monday to Friday, alongside the LA team.

• Bonus: practical experience with Amazon Ads (Sponsored Products, Sponsored Brands, DSP) or comprehensive Amazon listing management.

• Bonus: experience with DV360 or any other programmatic advertising platforms.

• Ability to connect audience psychology with advertising messaging.

• Capable of managing multiple campaigns and deadlines with accuracy.

🏝️ Benefits

• Remote Role: Collaborate with global teams from any location.

• Growth Opportunities: Opportunity to lead media buying strategies for international DTC brands as we expand our team.

• Profit-Sharing & Stock Options.

• Continuous Learning: Access to training, workshops, and tools that enhance both analytical and creative skills.