Media Buyer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Strategize, implement, and enhance paid media campaigns on platforms including Meta, TikTok, YouTube, and various digital channels.

• Oversee budgets, bidding techniques, and audience targeting to maximize return on investment (ROI).

• Conduct ongoing A/B testing of creatives, audiences, and placements to pinpoint scalable successes.

• Monitor and analyze campaign data daily to detect performance trends.

• Create and present reports that showcase insights, learnings, and strategies for optimization.

• Convert data into actionable strategies for both creative and strategic teams.

• Collaborate closely with creative, production, and strategy teams to enhance ad performance and storytelling.

• Establish feedback mechanisms between creative and data, informing what is effective and what is not.

• Assist the strategy team in formulating media plans and recommendations for clients.

• Manage and expand ad accounts with monthly expenditures ranging from 5 to 6 figures.

• Recognize growth opportunities and emerging channels.

• Suggest testing strategies and budget reallocations to optimize performance.

• Stay informed on algorithm updates, platform best practices, and innovations in performance marketing.

• Experiment with new advertising formats and participate in beta programs.

⛳️ Requirements

• 2 to 4 years of practical experience in managing paid media campaigns.

• Demonstrated success in performance marketing, preferably within eCommerce, fashion, or beauty sectors.

• Strong analytical abilities: adept at interpreting metrics, generating reports, and identifying growth opportunities.

• Proficient in Meta Ads Manager, TikTok Ads, Google Ads, and analytics software.

• Experience with Amazon Ads (Sponsored Products, Sponsored Brands, DSP) or comprehensive Amazon listing management is advantageous.

• Familiarity with DV360 or other programmatic platforms is a plus.

• Understanding of effective content performance and the ability to link audience psychology with advertising messaging.

• Excellent communication skills in English.

• Available to work from 9am to 6pm PST, Monday to Friday, alongside the LA team.

🏝️ Benefits

• Remote Role: Collaborate with global teams from any location.

• Growth Opportunities: Opportunity to lead media buying strategies for global DTC brands as we expand our team.

• Profit-Sharing & Stock Options: Participate in our collective success as we scale.

• Continuous Learning: Access to training, workshops, and resources that enhance your analytical and creative skills.