Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Monitor campaign performance daily and make adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to uncover better performance opportunities.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, implement Zapier automations, and establish lead-routing workflows.

• Address technical issues that arise between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Ability to manage multiple client accounts simultaneously while leading client-facing dialogues.

• Demonstrated skill in steering campaigns towards established performance objectives while ensuring client retention.

• Experience with conversion tracking, pixels, and basic marketing automation tools.

• Exceptional communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.