Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into clear, actionable insights for clients who may not have a technical background.

• Develop strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign variables.

• Monitor performance on a daily basis and make adjustments to campaigns based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Test different audiences, messaging, and creative assets.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Keep track of tracking and lead flow to avert any issues that could impact client results.

• Report directly to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong communication, organizational, and problem-solving abilities.

• Preferred experience in financial services marketing.

• Preferred background in lead-generation and appointment-setting campaigns.

• Preferred knowledge of video sales letter marketing.

• Preferred experience with high-ticket or considered-purchase funnels.

• Preferred expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-based Bonus.