Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership and spearhead paid media strategies across platforms including Meta, Google, TikTok, Snapchat, and other pertinent channels.

• Establish budget distribution, campaign frameworks, target audiences, and prioritize creative initiatives.

• Maintain a balance between immediate performance and sustainable long-term acquisition.

• Collaborate with Media Analysts to monitor performance, pinpoint trends, troubleshoot issues, and enhance efficiency and growth.

• Examine the comprehensive customer journey, which encompasses landing pages, conversion rates, offers, pricing, checkout, creative elements, retention, and post-purchase behavior.

• Create and guide testing roadmaps that span audiences, creative elements, offers, messaging, and campaign frameworks.

• Assess experiments based on their business impact and integrate insights into future strategies.

• Work closely with Creative Strategists to craft creative briefs and recommendations.

• Manage client relationships and facilitate strategic discussions.

• Deliver performance insights and articulate recommendations to clients and senior stakeholders.

• Discover new channels, audiences, offers, creative possibilities, funnel enhancements, and acquisition strategies.

⛳️ Requirements

• Over 6 years of experience in paid media, performance marketing, growth marketing, or a related discipline.

• Extensive experience managing e-commerce clients is essential.

• Proven hands-on experience with Meta, Google, and TikTok.

• Additional experience with platforms like Snapchat or X is advantageous.

• Experience managing considerable advertising budgets.

• Demonstrated capability to formulate and implement paid media strategies that yield measurable business growth.

• Strong comprehension of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience in creative testing, offer testing, and optimizing landing pages or funnels.

• Proven track record of collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Exceptional client-facing and presentation skills.

• Experience in crafting and presenting strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication capabilities.

• Proficient in spoken and written English.

🏝️ Benefits

• Access to seasoned media, creative, growth, and technology teams.

• Utilize proprietary data and tools such as Meteoric AI.

• Significant ownership over client accounts.

• Opportunity to experiment with new ideas and uncover growth prospects.

• Pathway to media leadership, strategy, or expanded growth responsibilities.