Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop and spearhead paid media strategies across platforms including Meta, Google, TikTok, Snapchat, and other relevant channels.

• Establish budget distribution, campaign frameworks, target audiences, creative concepts, and investment prospects.

• Balance immediate performance metrics with the creation of a scalable acquisition engine.

• Collaborate with Media Analysts to monitor performance, recognize trends, troubleshoot issues, and enhance efficiency and growth.

• Assess the overall customer journey, focusing on landing pages, conversion rates, offers, pricing, checkout processes, creative content, retention, and post-purchase behavior.

• Create structured testing roadmaps targeting audiences, creative outputs, offers, messaging, campaign structures, and other growth factors.

• Evaluate test outcomes based on business impact and guide future strategies accordingly.

• Work alongside Creative Strategists to pinpoint creative opportunities and convert performance data into actionable creative briefs.

• Act as a strategic partner for clients, leading discussions, presenting insights, and articulating recommendations.

• Identify opportunities within channels, audiences, offers, creative strategies, funnels, and acquisition tactics.

• Take responsibility for driving growth within a portfolio of e-commerce clients.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related area.

• Significant experience in managing e-commerce clients is essential.

• Proficient hands-on experience with Meta, Google, and TikTok.

• Experience with additional platforms such as Snapchat or X is advantageous.

• Proven track record in managing substantial advertising budgets.

• Demonstrated capability in developing and executing paid media strategies that yield measurable business growth.

• Strong knowledge of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience with creative testing, offer testing, and optimizing landing pages or funnels.

• Experience collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation abilities.

• Experience in creating and delivering strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication skills.

• Proficient in both spoken and written English.

• Direct experience in paid media with e-commerce clients.

• Previous experience working in a marketing agency.

• Experience working with direct-to-consumer clients.

🏝️ Benefits

• Access to skilled media, creative, growth, and technology teams.

• Availability of proprietary data and tools such as Meteoric AI.

• Significant ownership over client accounts.

• Opportunities to experiment with new ideas and discover growth potential.

• Clear pathway into media leadership, strategy, or broader growth responsibilities.