MarTech Lead

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Take ownership of the marketing technology roadmap alongside Growth Marketing leaders.

• Develop and sustain marketing data pipelines utilizing Segment and Polytomic.

• Ensure approved Snowflake attributes, audiences, and conversion signals are accessible in marketing platforms while returning marketing activity to shared data systems.

• Manage GA4 administration, including event configuration, custom dimensions, platform connections, and reporting setup.

• Create and uphold marketing tracking and advertising conversion integrations, covering campaign tagging, cross-domain measurement, as well as browser- and server-side tracking.

• Examine missing events, duplicate conversions, and reporting inconsistencies in collaboration with Engineering.

• Apply measurement definitions and attribution settings across marketing platforms, including GA4 and Rockerbox.

• Construct, test, deploy, and maintain marketing integrations and advanced automations using APIs, integration tools, and custom code.

• Oversee routine releases within a defined scope using authorized development tools.

• Manage website forms, marketing tags, and experimentation tools.

• Collaborate with SEO and Web Engineering on publishing automation, structured-data checks, as well as SEO and AI-search experiments.

• Monitor marketing integrations and address any failures.

• Establish practices for testing, alerting, and recovery.

• Maintain marketing platforms through configuration, access management, vendor coordination, and documentation.

• Develop reusable tools and assist teammates in utilizing them effectively.

⛳️ Requirements

• Proven experience in managing marketing technology or similar systems, demonstrating the ability to independently prioritize and deliver work across acquisition and lifecycle marketing, including customer engagement platforms.

• Proficient SQL skills.

• Practical experience in building integrations with APIs, webhooks, and cloud data warehouses.

• Capability to write, test, debug, and deploy code using shared development tools and review practices.

• Hands-on experience in administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience synchronizations.

• Insight into how identity, permissions, and data quality influence measurement and campaign execution.

• A proven track record of managing systems post-launch, including monitoring failures, investigating unexpected outcomes, recovering from issues, and preventing recurrence.

• Excellent communication skills and sound judgment.

• Ability to convert marketing objectives into technical requirements and navigate trade-offs with Data and Engineering teams.

• Familiarity with tools or comparable systems such as Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox, and prominent search and social advertising platforms.

🏝️ Benefits

• Base salary.

• Equity (stock options/RSUs).

• Benefits.