Marketing Operations Specialist – Direct Response, GoHighLevel, ActiveCampaign

This is a fully remote position, open to applicants in India, +4 more countries.

📋 Description

• Take ownership of the weekly marketing dashboard and Monday report, which includes spend, cost per call, opt-in rates, return on ad spend, win rates for each writer, and ads launched.

• Reconcile marketing data across advertising platforms, Hyros, and the CRM system.

• Generate a monthly summary categorized by funnel stage.

• Create and sustain the marketing ClickUp workspace, incorporating production pipelines, statuses, dashboards, templates, and Slack intake processes.

• Develop written procedures and naming conventions for processes that can be repeated.

• Organize the asset library effectively.

• Ensure compliance and maintain QA checklists for every advertisement and email prior to the Head of Growth's review.

• Monitor banned words, claims, naming conventions, landing pages, and tracking metrics.

• Keep a launch log that records what was launched, where, and when.

• Create landing page variants and new funnel pages using GoHighLevel or ClickFunnels.

• Develop email sequences and automation workflows in ActiveCampaign.

• Implement split tests based on copywriter text and briefs from the Head of Growth.

• Oversee the video editor pool, which includes conducting weekly meetings, providing briefs, setting turnaround and revision targets, onboarding new editors, screening applicants, and tracking bonuses.

• Ensure creative production progresses while awaiting approval from the Senior Direct Response Marketer.

• Keep deliverables and deadlines visible and on schedule.

• Identify potential delays before deadlines are missed.

• Schedule recording sessions and manage the meeting calendar.

• Facilitate the onboarding process for new team members and manage access to tools and subscriptions.

• Automate repetitive reporting, QA checks, procedure drafting, and data reconciliation utilizing AI tools.

⛳️ Requirements

• A minimum of 2 years' experience in marketing operations, campaign operations, or a funnel-building role, preferably within an online coaching, course, or direct-response business, or with an agency serving these sectors.

• Experience building and maintaining a ClickUp workspace, or a similar system in Asana, Monday, or Notion that is utilized by others.

• Demonstrated ability to create pages in GoHighLevel or ClickFunnels and develop sequences in ActiveCampaign, Klaviyo, or HubSpot.

• Strong focus on numerical accuracy and quality of work.

• Independently managed recurring tasks for a year or longer without missing deadlines or reminders.

• Coordinated freelancers or a small creative team to meet deadlines.

• Proficiency with AI tools like Claude or similar, such as GrokBot/Viktor, and the daily use of AI tools for automating at least one real work process.

• Native-level proficiency in written English.

• Capability to review edited videos and identify spelling mistakes.

• Ability to compose procedures, checklists, and reports for the team.

• Passion for excelling in operations and consistently performing repeatable tasks.

• Commitment to remain with the company for several years.

🏝️ Benefits

• Full-time contractor position, compensated monthly in US dollars.

• Annual bonus of up to 10% based on targets within the contractor's control.

• Fully remote work arrangement.

• Core working hours aligned with a European or Dubai time zone.

• Flexible schedule without a fixed nine-to-five requirement.

• No hour tracking necessary.

• Option to work remotely from any location that aligns with European or Dubai core hours, excluding the Americas.