Marketing Operations Specialist

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Manage the execution of email marketing campaigns, encompassing project oversight, audience segmentation, program development, workflow configuration, personalization, quality assurance, deployment readiness, performance monitoring, and post-launch enhancement.

• Collaborate with external partners and vendors to create, build, and optimize mobile-first email marketing templates.

• Oversee the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and tracking systems.

• Design and analyze A/B tests, formulate hypotheses, interpret results, and document insights.

• Compile and sustain monthly marketing metrics, assist with dashboard inputs and ongoing reporting, and evaluate channel, campaign, funnel, and database performance.

• Construct, test, and publish website pages using Cielo’s content management system, ensuring content accuracy, AEO/SEO readiness, user experience, accessibility, and adherence to web governance.

• Enhance CRM database integrity by rectifying duplicate, invalid, incomplete, suppressed, noncompliant, and incorrectly linked records.

• Import and verify contact lists, including field mapping, documentation of sources, consent or suppression checks, and campaign association.

• Assess lead quality from advertising, content syndication, events, and other acquisition channels; update CRM data to facilitate lead routing, follow-up, and reporting.

• Assist with daily marketing technology operations by troubleshooting platform issues, documenting processes, coordinating with stakeholders and vendors, and optimizing workflows and data flow.

• Utilize project management tools such as Monday.com to monitor projects, campaigns, actions, and email communication schedules.

• Adjust email promotion strategies to align with content readiness and accommodate last-minute scheduling changes.

• Implement best practices in digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies.

• Lead or take part in additional projects as assigned.

⛳️ Requirements

• Must be a US citizen with the right to live and work in the United States.

• Preferred: Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 3–5+ years of marketing experience within a B2B/B2C organization.

• Proficiency with marketing technology platforms such as Marketo, Salesforce, content management systems, Google Analytics, reporting dashboards, or similar tools.

• Experience in data analysis and interpretation.

• Familiarity with content syndication programs and paid advertising is an advantage.

• Preferred knowledge of SEO, GEO, and AEO.

• Exceptional verbal and written communication skills.

• Ability to present information to employees and leadership in a comprehensive and professional manner.

• Strong grasp of B2B/B2C marketing strategies and tactics.

• Understanding of lead management processes and best practices for marketing data management.

• Required knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR.

• Experience in collaborative cross-functional work environments.

• Awareness of emerging technologies, AI-enabled marketing practices, privacy requirements, and marketing operations best practices.

• Comfortable in fast-paced, growth-oriented settings.

• Ability to work remotely from the United States during Eastern or Central Time Zone hours.

🏝️ Benefits

• Remote work opportunity for employees based in the United States.

• Full-time position (40 hours per week).