Martech Engineer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take complete ownership of the tag manager implementation from start to finish, which includes the server-side GTM container, and assess modifications suggested by other teams.

• Collaborate daily with the paid marketing team to resolve tracking issues, establish tracking for landing pages and campaigns, and troubleshoot discrepancies between platform conversions and internal metrics.

• Develop and sustain server-to-server conversion tracking, encompassing Meta CAPI and Google Enhanced Conversions.

• Verify pixel versus server deduplication accuracy.

• Enhance the performance and accuracy of tracking scripts while ensuring the impact on pagespeed and Core Web Vitals remains within acceptable limits.

• Implement consent management and regional restrictions across various markets.

• Define and document event schemas and UTM conventions.

• Create monitoring and alert systems for the measurement stack.

• Evaluate pull requests that introduce conversion events to the primary application.

• Work in conjunction with product engineering on tracking integration efforts.

⛳️ Requirements

• Proficient in JavaScript/TypeScript.

• Capable of working within frontend code and a production application codebase.

• Practical experience with Google Tag Manager, including server-side GTM.

• Experience implementing at least one server-to-server conversion API, such as Meta CAPI or Google Enhanced Conversions.

• Familiarity with debugging attribution discrepancies from start to finish.

• Experience with pixel versus server deduplication processes.

• Knowledge of UTM conventions and event schema design principles.

• Strong understanding of web performance and Core Web Vitals.

• Basic knowledge of consent and privacy regulations, including Consent Mode v2 and regional limitations.

• SQL skills for validating tracking data in a data warehouse.

• Experience with Customer Data Platforms (CDP) like Segment, RudderStack, or Snowplow (preferred).

• Familiarity with product analytics tools such as GA4, Amplitude, or PostHog, and dbt (preferred).

• Experience with Next.js (preferred).

• Exposure to incrementality testing or media mix modeling (preferred).

🏝️ Benefits

• Annual discretionary stipend for professional development.

• Annual discretionary stipend for annual colleague meet-ups.

• Annual company offsite event.

• Monthly co-working stipend for employees located away from major hubs.

• Flexibility to work remotely from anywhere in the world.

• Option to work from company offices.