Marketing Technology Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create, configure, and manage lifecycle campaigns and automated customer journeys through email, SMS, push notifications, and web popups.

• Set up and troubleshoot Braze and Klaviyo flows, audience segmentation, trigger logic, customer attributes, custom events, and personalization features.

• Assist in the quality assurance and deployment of promotional campaigns, ensuring accurate targeting, functional links, dynamic content, scheduling, and proper rendering.

• Develop and sustain internal tools, automations, and AI-driven workflows utilizing Claude Code and other AI development resources.

• Collaborate with engineering, analytics, and product teams to confirm tracking and resolve data-related issues.

• Analyze lifecycle problems across data pipelines, integrations, audience qualification, campaign logic, and reporting metrics.

• Construct and uphold technical documentation, operational playbooks, and best practices for lifecycle marketing.

• Enhance the scalability, dependability, and performance of lifecycle marketing infrastructure.

• Assist in designing and implementing customer attributes, events, data pipelines, integrations, and lifecycle functionalities.

• Recognize repetitive operational tasks and develop scalable automation solutions.

• Collaborate with lifecycle team members to enhance experimentation, reporting, and operational processes.

• Act as a technical subject matter expert for Braze, Klaviyo, and associated marketing technologies within the Growth organization.

⛳️ Requirements

• 3–5+ years of direct experience in marketing automation, lifecycle marketing operations, or marketing technology.

• Familiarity with Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, or other similar enterprise marketing automation platforms.

• Excellent attention to detail and strong technical problem-solving abilities.

• Proven experience in configuring customer attributes, custom events, audience segmentation, triggered campaigns, and marketing automation workflows.

• Proficiency in HTML, Liquid, APIs, JSON, SQL, or AI-assisted development tools like Claude Code or Cursor is highly desirable.

• Strong written and verbal communication skills in English.

• Availability to work during U.S. Eastern Time business hours, from 9:00 AM to 6:00 PM ET.

• Experience with experimentation frameworks, Python, JavaScript, workflow automation tools, Snowflake, GA4, Segment, or Shopify is a plus.

• A genuine interest in AI-assisted tools and a willingness to embrace them.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and the option for remote work.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive company culture.