Marketing Technology Manager

This is a fully remote position, open to applicants in Arizona, +17 more states.

📋 Description

• Create and sustain a marketing technology roadmap that aligns with marketing, business development, communications, and client engagement objectives.

• Assess marketing technology requirements and propose solutions that enhance efficiency, data integrity, user engagement, and reporting capabilities.

• Convert business requirements into technology priorities, specifications, and execution plans.

• Keep abreast of advancements in legal marketing technology and suggest opportunities for modernization.

• Act as the primary business owner for CRM, email marketing, website and content management, experience management, analytics, and associated platforms.

• Supervise platform administration, configuration, data integrity, user access, issue resolution, enhancements, integrations, and vendor relations.

• Direct system upgrades, testing, launches, and adoption strategies alongside IT, vendors, and internal stakeholders.

• Spearhead CRM strategy, user adoption, data governance, reporting, and process enhancement.

• Design dashboards, reports, and data tools to assess campaigns, engagement metrics, experience data, contact quality, and business development efforts.

• Enhance data collection and accuracy across systems.

• Utilize data and platform insights to refine targeting, segmentation, follow-up, measurement, and marketing effectiveness.

• Manage marketing technology projects from gathering requirements to implementation, training, rollout, documentation, and optimization.

• Suggest enhancements to project management and workflow tools, including intake, prioritization, visibility, and accountability.

• Assist with integrations, data flows, access controls, and governance alongside administrative teams.

• Develop and sustain process documentation, training materials, system guides, and adoption strategies.

• Manage marketing technology resources and oversee vendor relationships, service levels, budgets, renewals, timelines, and issue escalation.

• Offer guidance, coaching, and daily direction to members of the marketing technology support team.

• Foster a service-oriented, solutions-focused mentality within the Marketing & Business Development team.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• Over 6 years of experience in marketing technology, marketing operations, CRM, digital marketing, or similar roles.

• Senior-level applicants should possess extensive platform ownership and/or leadership experience.

• Proficient knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and relevant marketing technology platforms.

• Proven experience in enhancing CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.

• Capability to translate business needs into technology specifications, practical workflows, and concise implementation plans.

• Strong skills in project management, problem-solving, and change management.

• Ability to collaborate effectively with both technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and external vendors.

• Excellent communication, training, documentation, and presentation abilities.

• Exceptional attention to detail, sound judgment, and discretion in managing confidential information.

• Candidates must reside in AZ, CA, DC, FL, IL, IN, LA, MA, MD, MN, MS, MO, NJ, NY, PA, RI, TX, VA, or WI.

🏝️ Benefits

• Competitive salary.

• Flexible benefits program.

• Generous 401(k) plan.

• Reasonable accommodations provided for individuals with disabilities.

• Supportive environment promoting work-life balance.

• Opportunities for career development.

• Professional growth opportunities.

• Collaborative and inclusive workplace culture.