Marketing Technology Manager

This is a fully remote position, open to applicants in Arizona, +16 more states.

📋 Description

• Develop and sustain a marketing technology roadmap that aligns with the priorities of marketing, business development, communications, and client engagement.

• Assess marketing technology requirements and propose solutions that enhance efficiency, data quality, user adoption, and reporting.

• Convert business needs into technology priorities, requirements, and actionable implementation plans.

• Keep abreast of legal marketing technology advancements and suggest modernization opportunities.

• Act as the primary business owner for CRM, email marketing, website/content management, experience management, analytics, and associated platforms.

• Oversee platform administration, configuration, data integrity, user access, issue resolution, enhancements, integrations, and vendor management.

• Manage system upgrades, testing, launches, and adoption strategies in collaboration with IT, vendors, and internal stakeholders.

• Lead the CRM strategy, adoption, data governance, reporting, and process enhancement initiatives.

• Create dashboards, reports, and data tools for campaigns, engagement, experience metrics, contact quality, and business development activities.

• Enhance data capture and integrity across all systems.

• Leverage platform insights to refine targeting, segmentation, follow-up, measurement, and marketing efficacy.

• Direct marketing technology projects from requirement gathering to implementation, training, rollout, documentation, and optimization.

• Enhance project management and workflow tool intake, prioritization, visibility, and accountability.

• Facilitate integrations, data flows, access controls, and governance.

• Develop process documentation, training materials, system guides, and adoption strategies.

• Manage vendors, service levels, budgets, renewals, implementation schedules, and issue escalation processes.

• Offer guidance, coaching, and daily direction to members of the marketing technology support team.

• Foster a service-oriented, solutions-driven technology support culture.

⛳️ Requirements

• A Bachelor's degree is required.

• 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or similar roles.

• Relevant coursework or certifications in marketing, technology, business, data, or communications is advantageous.

• Proficient understanding of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms.

• Proven experience in enhancing CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.

• Capability to translate business needs into technology specifications, practical workflows, and clear implementation strategies.

• Strong project management, problem-solving, and change management abilities.

• Ability to collaborate effectively with both technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and external vendors.

• Excellent communication, training, documentation, and presentation skills.

• High attention to detail, sound judgment, and discretion in managing confidential information.

• Candidates must reside in one of the following states: Arizona, California, District of Columbia, Florida, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Minnesota, Mississippi, Missouri, New Jersey, New York, Pennsylvania, Rhode Island, Texas, Virginia, or Wisconsin.

🏝️ Benefits

• Competitive compensation.

• Flexible benefits program.

• Generous 401(k) plan.

• Reasonable accommodations for individuals with disabilities.

• Supportive environment that promotes work-life balance.

• Opportunities for career development.

• Professional growth opportunities.

• Collaborative and inclusive workplace culture.