Marketing Technology, Attribution Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee daily operations of AppsFlyer, SKAN, and Apple conversion value schemas.

• Manage Meta, X, Snap, and TikTok CAPIs along with other server-side events.

• Take charge of affiliate attribution within Cellxpert.

• Administer postbacks and conversion events directed to advertising networks and partners.

• Establish tracking standards and create tracking links, landing-page tracking, and GTM/GA4 configurations.

• Detect attribution and reporting inconsistencies, investigate root causes, and facilitate resolutions with Engineering, BI, and external partners.

• Control the data flow from AppsFlyer into the data warehouse.

• Manage event feeds into Customer.io.

• Automate data transfers between tools and minimize manual reporting.

• Draft event specifications and UAT scenarios in collaboration with Engineering.

• Define data standards and reporting requirements with BI.

• Deliver accurate and consistent performance data for agency and affiliate reporting.

• Spot opportunities to leverage automation and AI to enhance SQL, specifications, QA, and anomaly detection.

• Conduct QA on campaign setups across channels prior to launch.

• Collaborate with Brand and Design teams to build and test landing pages.

• Execute A/B tests across landing pages and acquisition funnels.

• Ensure that tracking links, landing pages, and campaigns comply with relevant regulations.

• Work together with Marketing, Product, Engineering, BI, and the Agency & Partnerships Manager to effectively launch and assess campaigns.

⛳️ Requirements

• Minimum of 3 years of experience in performance or growth marketing, with at least 2 years focused on attribution or marketing technology.

• Practical experience managing paid digital campaigns.

• Hands-on experience with AppsFlyer or other MMP implementation and operations.

• Familiarity with SKAN, conversion values, server-side events, and postbacks.

• Experience in GTM and GA4 setup.

• Knowledge of affiliate tracking using Cellxpert or a comparable platform.

• Proficiency in landing pages, A/B testing, and campaign QA.

• Working knowledge of SQL, including joins, aggregations, and reconciling various data sources.

• Ability to interpret API documentation and write event schemas in collaboration with engineers.

• Solid understanding of how marketing data transitions from campaigns through attribution platforms into a data warehouse.

• Strong analytical and problem-solving capabilities.

• Experience with real-money mobile products such as prediction markets, trading, fintech, sportsbooks, or iGaming is highly preferred.

• Familiarity with Customer.io or another lifecycle marketing platform.

• Experience navigating legal or compliance review processes.

• Capability to work remotely in the US, preferably during Eastern Time hours, with flexibility around significant campaigns, launches, and key market events.

🏝️ Benefits

• Competitive health and welfare benefits.

• 401(k) retirement plan with company matching.

• Flexible vacation policy.

• Reimbursement for home office setup.

• Team events and social gatherings.

• Access to mental health support through Wellbeing services.