Director, Marketing Operations

This is a fully remote position, open to applicants in Texas.

📋 Description

• Establish and expand the operational framework that supports Diversified's marketing organization and demand generation initiatives.

• Manage marketing technology, demand generation operations, analytics, reporting, project management, and process enhancements.

• Direct the strategy, administration, governance, and optimization of the marketing automation platform and the wider marketing technology landscape.

• Create and uphold scalable marketing operations processes, workflows, and governance standards.

• Propel continuous improvement projects that boost marketing effectiveness, efficiency, and scalability.

• Ensure smooth integration between marketing systems, CRM platforms, and revenue operations procedures.

• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation functionalities.

• Develop operational frameworks that support demand generation, account-based marketing, and revenue-focused marketing programs.

• Collaborate with sales and revenue teams to enhance lead flow, conversion rates, and pipeline contributions.

• Create performance measurement frameworks, attribution models, dashboards, and executive-level reporting.

• Oversee website, campaign, and digital analytics across various marketing channels.

• Generate KPI reports and insights that facilitate data-driven decision-making.

• Provide executive-level insights into marketing performance, pipeline contributions, and return on investment (ROI).

• Lead and mentor a global team responsible for marketing operations, automation, analytics, reporting, and project management.

• Promote operational excellence, accountability, collaboration, and continuous learning within the team.

• Manage priorities, resources, and team performance to align with business objectives.

• Oversee the marketing operations budget and assist with financial planning, reconciliation, and optimization.

• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to synchronize systems, processes, and business objectives.

• Assess and suggest technology investments that enhance organizational growth and marketing effectiveness.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related discipline.

• Over 7 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or similar B2B marketing leadership roles.

• Proven experience in managing marketing technology platforms and marketing automation systems.

• Strong analytical, reporting, and performance measurement skills.

• Experience in leading cross-functional initiatives and operational transformation projects.

• Demonstrated ability to create scalable processes, systems, and frameworks that support business growth.

• Preferred: Extensive expertise in HubSpot administration, automation, reporting, workflow development, and platform optimization.

• Preferred: Experience with integrating marketing automation platforms with CRM and sales technology ecosystems.

• Preferred: In-depth understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution.

• Preferred: Experience in leading distributed or global teams.

• Preferred: Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics.

• Preferred: Experience collaborating closely with sales organizations and revenue operations teams.

• Preferred: Exceptional communication, stakeholder management, and leadership skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Generous vacation and paid time off policies.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.