Marketing Team Lead

This is a fully remote position, open to applicants in North America.

📋 Description

• Oversee the go-to-market (GTM) strategy and execution of campaigns within the functional area.

• Collaborate with product, sales, content, and partner teams to create integrated plans.

• Develop messaging, positioning, and materials that resonate with the target audience.

• Design and conduct experiments to validate hypotheses.

• Spearhead significant launches, marketing initiatives, and growth programs.

• Conduct reviews and retrospectives to enhance performance and impact.

• Mentor team members, enhance the function, and establish high delivery standards.

• Take charge of a key marketing track, leading both strategy and execution.

• Ensure the success of campaigns, the effectiveness of launches, and the growth of adoption, contributing to the overall go-to-market engine.

• Lead cross-functional teams comprised of product, partner, or sales professionals.

• Set priorities and strategies in collaboration with senior stakeholders.

• Deliver cohesive campaigns.

⛳️ Requirements

• Excellent written and verbal communication skills in English.

• Outstanding academic achievements from both high school and university.

• Demonstrated experience in B2B marketing, preferably within software, SaaS, or open-source sectors.

• Proven track record of shaping go-to-market strategies, messaging, and campaigns that enhance the sales pipeline.

• Quick adaptability to changes and the adoption of new marketing technologies.

• Capability to lead, develop, and uplift others within the organization.

• Strong understanding of ROI and effective budget management.

• Ability to influence and align stakeholders across the organization.

• Excellent communication and storytelling abilities for technical solutions.

• Proficient in managing complex projects and leading cross-functional teams.

• Comfortable utilizing data to assess campaigns and refine strategies.

• Proactive, results-oriented, confident, and capable of operating independently on a global scale.

• Experience in sales-led or ecosystem growth environments.

• Familiarity with Account-Based Marketing (ABM) methodologies.

• Experience leading go-to-market initiatives across a diverse product portfolio.

• Background in managing budgets, agencies, or external vendors.

• Knowledge of open-source communities and business models.

• Experience in mentoring or guiding junior marketers.

🏝️ Benefits

• Fully remote working environment.

• Personal learning and development budget of $2,000 per year.

• Annual review of compensation.

• Recognition rewards.

• Annual paid holiday leave.

• Parental leave.

• Employee Assistance Programme.

• Opportunities to travel to new locations to meet colleagues at ‘sprints’.

• Annual bonuses and sales incentives may apply to specific roles.