Marketing Team Lead

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of BrightOrder's practical and integrated marketing strategy, establishing clear priorities, accountable owners, timelines, and measurable outcomes.

• Set strategic direction, develop campaigns, create content, analyze data, and refine marketing activities accordingly.

• Create multi-channel campaigns designed to generate qualified opportunities for the Sales team.

• Oversee pipeline attribution and reporting in HubSpot, linking marketing efforts to revenue generation.

• Ensure consistency in brand and messaging across all platforms, including web, email, social media, and collateral materials.

• Enhance the organic visibility of the website, improve conversion rates, and optimize landing pages.

• Develop sales enablement materials such as case studies, presentations, and follow-up programs.

• Lead and mentor two Marketing Specialists, providing regular feedback and engaging in collaborative efforts.

• Collaborate directly with the President and work closely with Sales, Product, and Customer Experience teams.

• Utilize AI tools to enhance marketing efficiency and minimize operational costs.

⛳️ Requirements

• Over 7 years of extensive B2B marketing experience in the software or technology sectors, primarily in hands-on roles.

• Significant experience with AI platforms and applications aimed at driving efficiencies and reducing operational costs.

• A proven history of creating demand-generation programs and using data-driven insights to enhance them.

• Exceptional writing and editing skills; capability to distill complex products into clear, compelling messages.

• Proficiency in HubSpot or a similar CRM, as well as GA4, SEO, and email marketing strategies.

• Experience in mentoring or leading team members while managing your own responsibilities.

• Ability to seamlessly transition between strategy and execution in a fast-paced remote work environment.

• Demonstrated success in high-growth startup or agile small-business settings.

• Bilingual proficiency in English and French is considered a valuable asset.

• Experience in fleet technology, transportation, automotive, logistics, or a related industry is advantageous.

• Familiarity with marketing to commercial fleets, dealerships, or specialized B2B audiences is preferred.

• Experience in supporting trade shows, industry events, and sales enablement initiatives is a plus.

• Willingness to travel occasionally within Canada or to other North American locations may be necessary.

🏝️ Benefits

• Flexible remote work options.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off policy.

• Support for professional development, including courses, certifications, and resources for growth.

• Meaningful ownership opportunities.

• Competitive salary ranging from CAD $85,000 to $90,000.